The J.R. Simplot Company Announces Innate™ All-Native Plant Technology

BOISE, Idaho, July 12, 2011 /PRNewswire/ -- The J. R. Simplot Company's Plant Sciences business announces Innate™ Technology, the all-native biotechnology platform for improving crops, leading to new, better and healthier foods.

(Logo:  http://photos.prnewswire.com/prnh/20110712/SF33047LOGO)  

Innate™ Technology is a patented plant biotechnology process that works with a plant's own genes to enhance desirable traits and to decrease less desirable traits. Traditional plant breeding is a random method for crossing genetics with unpredictable results.  Innate™ Technology precisely targets particular traits without introducing foreign DNA.

Simplot's first application of Innate™ Technology involves improved potato varieties, which differ from their conventional counterparts in three ways:  1) reduced black-spot bruising; 2) reduced degradation of starch to sugars during storage; and 3) reduced asparagine levels. These traits are beneficial to consumers and to the potato industry.

Simplot's first application of Innate™ Technology has been submitted to the USDA for regulatory review.

About Simplot: The J.R. Simplot Company, a privately held agribusiness firm headquartered in Boise, Idaho, proudly brings earth's resources to life with an integrated portfolio that includes phosphate mining, fertilizer manufacturing, farming, ranching, cattle production, food processing, food brands, and other enterprises related to agriculture. Simplot's major operations are located in the U.S., Canada, Mexico, Australia, New Zealand and China, with products marketed in more than 40 countries worldwide.  For more information visit www.simplotplantsciences.com

© 2011 J.R. Simplot Company

SOURCE J. R. Simplot Company

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