The Golden Partnership Behind Gold Ambush with Kevin Hart

WASHINGTON, Sept. 18, 2017 /PRNewswire/ -- Pinxter Digital struck some serious gold when they met mobile game developers PolyPlay. Pinxter with their celebrity connections, PolyPlay with their world-class gaming abilities… it was a recipe for something major. And that something major is the new release of Gold Ambush with Kevin Hart - available NOW!

The Washington DC-based app development company led by CEO Sergei Dubograev and CMO Brandon Miller wanted to break into the world of mobile gaming in a significant way. When mutual connections brought them to Pavel Paratov, Alex Mamontov and their extremely talented gaming company PolyPlay in 2015, they knew it was the start of an incredible partnership. With a vision in mind to transform celebrity and brand engagement through gaming, together Pinxter and PolyPlay formed a new mobile gaming powerhouse entitled StandUp Digital.

StandUp Digital's first major release was Gold Ambush (withOUT Kevin Hart) earlier this summer. The game is a genre of its own, mixing city building gameplay within an endless runner format. Players protect their bases by laying down strategic combinations of traps. They then take on opponents by attempting to make it through challenging mazes in order to raid cities for valuable gold coins and elixirs. Combining the two styles has garnered a lot of great feedback and excitement among industry veterans.

As fate would have it, the game landed in the hands of Kevin's two kids, Heaven and Hendrix. They played it non-stop, sparking an idea within Kevin. When he found out who the masterminds were behind Gold Ambush, he knew he had people in his circle with connections to Pinxter that he could reach out to. As a true family man, he instantly thought this game would make the perfect project to involve his wife, Eniko Hart, and children in. Thus began Kevin's full partnership with StandUp Digital (the name ironically fitting seamlessly into his personal brand).

Gold Ambush with Kevin Hart is just the beginning. A mega mobile gaming empire is what StandUp is aiming to build, offering celebrities and brands gaming opportunities that vastly differ from what they've grown used to in the past.

So check out Gold Ambush with Kevin Hart NOW in the App Store and #GETTHATGOLD! Download here: https://itunes.apple.com/us/app/gold-ambush-all-stars/id1249401055?mt=8

Katie Argueta
[email protected]
202.590.7502

SOURCE Pinxter Digital