The Gab Group Retained as Agency of Record for Indi-Chic, a New Designer Fashion Label & Boutique Launching for the Adventurous Sophisticate

BOCA RATON, Fla., Nov. 7, 2011 /PRNewswire/ -- Award-winning PR and marketing agency The Gab Group has added Indi-Chic, a new designer fashion label and retailer launching in South Florida to its notable client roster. Manufactured and retailed by Dan and Michelle Jaffe, a husband and wife duo hailing from NYC's fashion district, Indi-Chic will deliver a 'timeless fashion playground' for today's jet setting woman.

Seeking to reintroduce the concept of a vertical designer collection to market – the entire collection is self-produced and manufactured by Indi-Chic and sold direct to the customer at Indi-Chic's exclusive boutique in Boca Raton.  With items ranging from jewelry to shoes, handbags to accessories, yoga wear to daywear, night-out dressing to evening wear, Indi-Chic's price points will range from $45 to $1,500.  

"For years we've seen a void of true designer fashion exist in South Florida," says Dan Jaffe. "True fashionistas don't look to South Florida to be a style destination," adds Michelle. "Residents and tourists are tired of going into their local fashion retailers and seeing the same product lines, the same national brands and offerings. Indi-Chic will forever change that," she explains.  

One will never find an Indi-Chic labeled garment, handbag or accessory sold anywhere else except for their wholly owned Indi-Chic retailers.  Expansion plans for the brand include national Indi-Chic retailers, along with Indi-Chic online retail outlets.  

"We are elated that a true global fashion collection has finally arrived to Boca Raton. Local residents along with world travelers and society jetsetters who live, play and travel to South Florida will thoroughly appreciate Indi-Chic's unique craftsmanship and timeless sophistication," says Michelle Soudry, founder of The Gab Group.

Indi-Chic will open mid-November at Royal Palm Place, 348 Esplanade, Suite 56A in Boca Raton, Florida, 33432. To contact Indi-Chic, please call 561.245.7487 or visit www.indi-chic.com.

About The Gab Group

Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is a unique brand communications agency specializing in streamlined services for local and national lifestyle accounts.  The agency's broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services, and exceptional special events.  For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup. 

SOURCE The Gab Group

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