The First Years® And Nickelodeon® Sign Licensing Agreement For Paw Patrol™

OAK BROOK, Ill., Oct. 19, 2015 /PRNewswire/ -- The First Years, a leading juvenile product manufacturer, today announced a new agreement with Nickelodeon for licensing rights for PAW Patrol in the Potty System and Feeding Booster Seat categories. The First Years is debuting an all-new line of high-quality products this December that showcase the heroic rescue pups from the #1 rated preschool series on all TV. Fueled by The First Years' innovation to withstand spills and accidents, the new PAW Patrol Potty System and Feeding Booster Seats are designed to help parents prepare for the unpredictable.

"We are excited to add PAW Patrol to our portfolio of sought-after baby and toddler brands, and are honored to partner with Nickelodeon to offer products that will help solve parenting challenges – a perfect parallel to the pack of pups from PAW Patrol who teach kids how to solve problems through teamwork," said Richard Drapkin, Senior Vice President of TOMY's Mother, Infant and Toddler Portfolio. "This licensing agreement is a testament to The First Years' ability to provide our partners with fresh ideas for products that span the range from functional to playful, safe and secure."

The First Years PAW Patrol 3-in-1 Potty System will become available in Dec. 2015. The product offers positive reinforcement for toddlers, with familiar PAW Patrol sounds that play when the pretend handle is flushed. Additional features include a detachable seat with soft cushion that fits firmly on the toilet, a sturdy base that converts to a handy step stool, a lift-out pot for easy emptying and cleaning, and a non-skid bottom for support. Additional PAW Patrol products from The First Years will be announced at a later date.

About Nickelodeon
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About The First Years
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About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl® and Battroborg™ brands as well as products for parents, infants and toddlers marketed under its The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Lamaze, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

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