The Chinese Make-up Market: What Consumers Use and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Chinese Make-up Market: What Consumers Use and Why?

Product Synopsis

This report provides the results for the Make-up market in China from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized sector. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Make-up market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Eye, Face, Lip, and Nail Make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Eye Make-up, Face Make-up, Lip Make-up, and Nail Make-up.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level in organized sector, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumption frequency analysis reveals that only 32% of the Older Consumers age group use Face Make-up products compared to 75% of Older Young Adults. This is indicative of the higher consumption of Make-up products by younger consumers.

Consumption frequency analysis reveals fewer than 40% of Chinese consumers across all age groups use Nail Make-up products. Consumption is highest among Older Young Adults and Pre-Mid-Lifers, who may consider Nail Make-up as an important product for their professional lives or may consume it for social occasions.

Consumption frequency analysis reveals that fewer than 50% of Tweens & Teens and Early Young Adults use Lip Make-up products. This indicates that Lip Make-up isn't popular with students, who make up a significant percentage of these age groups, or they have been priced out of the market due to their relatively low disposable income.

Key Highlights

Private label brands have an insignificant market share in the Chinese Make-up market, representing a penetration level of less than 10%across all categories. This indicates that Make-up manufacturers in China are generally global companies who have well-established brands in both domestic and international markets.

Face make-up is the largest category by value in the market, followed by Lip Make-up and Eye Make-up.

Changing age structures and Changing lifestyles are the most important trends in the Make-up market in China. Suppliers need to account for China's large young population and the effects the country's One Child policy has had in different demographic groups, particularly on the ratio of males to females in younger age groups. Growing urbanization will also affect consumers' behavior.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Make-up Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category

3.2.1 Eye Make-up
3.2.2 Face Make-up
3.2.3 Lip Make-up
3.2.4 Nail Make-up
3.3 Behavioral Trends and Market Value
3.3.1 Eye Make-up
3.3.2 Face Make-up
3.3.3 Lip Make-up
3.3.4 Nail Make-up
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Eye Make-up
4.1.2 Face Make-up
4.1.3 Lip Make-up
4.1.4 Nail Make-up
4.2 Consumer Profiles by Product Category
4.2.1 Eye Make-up
4.2.2 Face Make-up
4.2.3 Lip Make-up
4.2.4 Nail Make-up
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Make-up Brand Choice and Private Label Consumer Penetration
5.2.1 Eye Make-up
5.2.2 Face Make-up
5.2.3 Lip Make-up

5.2.4 Nail Make-up
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Make-up
6.1.2 Eye Make-up
6.1.3 Face Make-up
6.1.4 Lip Make-up
6.1.5 Nail Make-up
7 Consumption Impact: Market Valuation
7.1 Make-up Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Make-up Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Make-up Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category

7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share by Category of Organized Retail
8.1.1 Retail Share by Volume of Organized Retail - Eye Make-up
8.1.2 Retail Share by Volume of Organized Retail - Face Make-up
8.1.3 Retail Share by Volume of Organized Retail - Lip Make-up
8.1.4 Retail Share by Volume of Organized Retail - Nail Make-up
8.2 Profiles of End-Consumers of Make-up, by Retailer Used
8.2.1 A-Best Supermarket Co., Ltd
8.2.2 Carrefour China
8.2.3 Dashang Group
8.2.4 Metro Cash and Carry
8.2.5 New Cooperation Joint-stock trade chain CO., Ltd.
8.2.6 Tesco China
8.2.7 Trust Mart
8.2.8 Wal-Mart Super center, China
8.2.9 Wuhan Zhongbai Group Co., Ltd.
8.2.10 Wumart Stores. Group
8.2.11 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Make-up Market
Table 2: Foreign Exchange Rate - CNY vs. USD
Table 3: China Survey Respondent profile (weighted), 2012
Table 4: China Make-up Value Share (%), by Age Groups, 2012
Table 5: China Make-up Value Share (%), by Gender, 2012
Table 6: China Make-up Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: China Make-up Value Share (%) by Education Level Achieved Groups, 2012
Table 8: China Make-up Value Share (%) by Wealth Groups, 2012
Table 9: China Make-up Value Share (%) by Busy Lives Groups, 2012
Table 10: China Eye Make-up Consumer Group Share (% market value), 2012
Table 11: China Face Make-up Consumer Group Share (% market value), 2012
Table 12: China Lip Make-up Consumer Group Share (% market value), 2012

Table 13: China Nail Make-up Consumer Group Share (% market value), 2012
Table 14: China Total Eye Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: China Total Face Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: China Total Lip Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: China Total Nail Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: China Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: China Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: China Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: China Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: China Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012

Table 23: China Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: China Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: China Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: China Eye Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 27: China Face Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 28: China Lip Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 29: China Nail Make-up Consumer Profiles (% consumers by sub-group), 2012
Table 30: China Make-up Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 31: China Eye Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 32: China Face Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 33: China Lip Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 34: China Nail Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 35: China, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 36: China, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 37: China, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 38: China, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 39: China, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 40: China Make-up Market Value (Yuan Renminbi million), by Category, 2012
Table 41: China Make-up Market Value (US$ million), by Category, 2012
Table 42: China Make-up Market Volume by Category, 2012

Table 43: China Make-up Market Value (US$ million), by Category, 2012
Table 44: China Make-up Expenditure Per Capita (Yuan Renminbi), by Category, 2012
Table 45: China Make-up Expenditure Per Capita (US$), by Category, 2012
Table 46: China Make-up Expenditure Per Household (Yuan Renminbi), by Category
Table 47: China Make-up Expenditure Per Household (US$), by Category
Table 48: China Make-up Market Volume (Kg m or Ltrs m)by Category, 2012
Table 49: China Make-up Consumption Per Capita by Category, 2012
Table 50: China Make-up Consumption Per Household by Category, 2012
Table 51: China Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), of Organized Retail 2012
Table 52: China Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), of Organized Retail 2012
Table 53: China Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 54: China Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 55: China: Profile of Make-up Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2012
Table 56: China: Profile of Make-up Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2012
Table 57: China: Profile of Make-up Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2012
Table 58: China: Profile of Make-up Consumers Whose Goods Mainly Come From Metro Cash and Carry (% by Subgroup, as tracked by the Survey), 2012
Table 59: China: Profile of Make-up Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2012
Table 60: China: Profile of Make-up Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2012

Table 61: China: Profile of Make-up Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2012
Table 62: China: Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2012
Table 63: China: Profile of Make-up Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2012
Table 64: China: Profile of Make-up Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2012
Table 65: China: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: China Make-up Value Share (%), by Age Groups, 2012
Figure 3: China Make-up Value Share (%), by Gender, 2012
Figure 4: China Make-up Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: China Make-up Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: China Make-up Value Share (%) by Wealth Groups, 2012
Figure 7: China Make-up Value Share (%) by Busy Lives Groups, 2012
Figure 8: China Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: China Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: China Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: China Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: China Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: China Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: China Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: China Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: China Make-up Market Value (US$ million), by Category, 2012

Figure 17: China Make-up Expenditure Per Capita (US$), by Category, 2012
Figure 18: China Make-up Expenditure Per Household (US$), by Category
Figure 19: China Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), of Organized Retail 2012
Figure 20: China Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), of Organized Retail 2012
Figure 21: China Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Figure 22: China Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012

Companies Mentioned

A-Best Supermarket Co., Ltd, Carrefour China, Dashang Group, Metro Cash and Carry, New Cooperation Joint-stock trade chain CO., Ltd. ,Tesco China ,Trust Mart.

Read the full report:
The Chinese Make-up Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/make_up/chinese_make_up_market_consumers_use_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Make-Up

For more information:
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