The CementBloc helps the world fill up on happiness with their new : ) fuel™ app

NEW YORK, May 21, 2013 /PRNewswire/ -- The CementBloc, a multichannel health and wellness creative agency, is happy to announce the launch of its happiness app, : ) fuel ^™ (pronounced happy fuel), now available at the Apple App store. 

(Photo:  http://photos.prnewswire.com/prnh/20130521/NY18360 )

: ) fuel ^™ is a social application that fuels and pays happiness forward. It gives users a mobile place to store, gauge, and share the things that fuel their happiness, whether it's a song, photo, video, place, sound, or thought.

The World Happiness Report, a publication commissioned by the United Nations, finds that happy and healthy go hand in hand, noting: "More happiness predicts better future physical health." It cites studies that show that "individuals with higher positive affect have better neuroendocrine, inflammatory and cardiovascular activity."

A key component of happiness is the ability to "live in the moment," to enjoy things as they happen. It's a quality normally associated with teens and young adults. However, young people tend to take positive things for granted. In fact, adults over 50 are generally happier because they have a greater understanding and appreciation of what brings them happiness.

: ) fuel ™ is designed to help make the "millennial" generation more aware of their happiness and then fuel it forward, connecting to this generation's socially conscious mindset.  It uses the tools of social media to promote and spread happiness, while also driving healthy behaviors. In that sense,
: ) fuel ™ is the first "happy media" application.

"The Gross Happiness Quotient has been operating at a deficit for far too long. We wanted to raise happiness on a local and global level," noted Elizabeth Elfenbein, founder of Happy Fuel LLC and partner at The Bloc.  "By evolving the premise of social media to create "happy media," our meta-platform has the opportunity to bring the functional (sharing) and the aspirational (positive feeling) together in a happy and healthy way, while making sure to pay it forward."

To celebrate the launch of the new : ) fuel ^™ app, The Bloc will be hosting the "Happiness App Launch Party" on May 22 from 5:30-8:30 PM at The Union Square Ballroom during Internet Week New York.

About Happy Fuel: Happy Fuel is a social application that fuels, gauges, and pays happiness forward. It was founded in New York in 2013 by Elizabeth Elfenbein, Partner, and Susan Miller Viray and Rico Viray, founding partners of The CementBloc.

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.

SOURCE The CementBloc

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