The Bevy American Image Index Reveals Photo-Loving American Millennials Take At Least Six Selfies Every Single Day

BOSTON, Oct. 28, 2015 /PRNewswire/ -- With autumn in full colorful swing and Halloween fast approaching, Lineage Labs, the makers of Bevy, and Intel Corporation today released the results of a study of American photo and video habits. The Bevy American Image Index was commissioned by Lineage Labs and Intel and conducted by GfK, an independent global market research company. GfK asked Americans a range of questions, including how many photos and videos they take daily, what sort of photos they shoot, how and when they share that content, and what percentage of those photos/videos would prove mortifying if shared widely, or stolen.

Lineage Labs is the creator of Bevy, a new, small, in-home connected device that collects, organizes and protects digital photos and videos the moment they are taken, or on demand. Bevy was launched in October 2015. Lineage Labs created Bevy in partnership with Intel, and the companies have collaborated to take a wide-angle look at American photo tendencies.

"Intel and Lineage Labs set out to learn about the habits Americans have formed when it comes to photos and videos," said Nancy Smith, cofounder and CMO, Lineage Labs. "Mobile devices have given everyone the power to take photos whenever the mood strikes, which is still a fairly new phenomenon. We learned that while Americans take full advantage of the possibility, particularly younger Americans, they tend to protect those images somewhat less carefully."

Millennials Are Click-Happy
On any given day, more than half of Americans take at least one photo (59%). Among photo-taking Americans, the average was two photos each day. Twenty percent of those Americans take six or more photos each day. The number of pure snaps is likely higher, given that 17% of Americans claim to take the same photo four or more times in order to get the best shot. Sixteen percent report that they "consistently" have to delete photos on their mobile device in order to take more.

The most common American photos are of friends and family (29%). Twenty percent of American shots are of vacations/travel. Nineteen percent are of kids and 13% are of pets. Six percent of American photos are selfies, and 4% are of food. Selfie-taking rises sharply among younger folks; a full 16% of the pictures taken by Americans aged 18-24 are selfies. Among Americans aged 65+ that figure plummets to 1%.

Facebook is by far the most popular channel for sharing such photos. Forty-two percent of Americans share photos on Facebook, while 12% do so on Instagram. Among the 18-24 set, 53% of photos are shared via Facebook, 31% via Instagram, 25% through Snapchat and 15% are published on Twitter. The same set of younger Americans also reports that they share a full 30% of photo/video content they shoot across their social media channels.

Everyone's a Critic 
The American Image Index found than one in four (27%) Americans claim to have "unfollowed" someone because of "chronic photo/video oversharing" on social media. By a wide margin, a surplus of selfies was to blame – 58% of Americans cite chronic oversharing of selfies as the reason they stopped following someone. "Political" photos were the second-most aggravating (cited by 43% of Americans), followed by "religious/inspirational" (34%) and "food" (20%).

In fact, Americans are nearly three times as likely to be unfollowed on social channels for sharing an image of a plate of food as for sharing an image that is "violent, vulgar or obscene" (7%).

Reputations at Risk 
Americans report that they would be "uncomfortable" showing 16% of their collective photos and videos to their boss. And Americans consider 6% of the photos on their phones/cameras to be dangerous, to the point where it would "damage their reputation" if shared publicly.

Americans do not appear to safeguard their photo and video libraries with much care. Seventy percent of Americans do not use a "photo storage site" to protect their images. One in three Americans (33%) are not familiar with cloud-based storage. Forty-eight percent of Americans understand "somewhat" how the cloud works, 22% say they understand "a little" and 5% "not at all."

In addition, only 4% of Americans report that that the pictures of their childhood and earlier years have been converted into a digital format. Ten percent say they have started the process but have "a ways to go." Twenty-three percent have not converted these childhood memories to digital, but plan to, and 61% of Americans have no plan to at all.

The American Image Index also found that vacations/travel are the most-photographed events in a given year (36%), followed by Christmas (27%) and birthdays (17%). And one in four Americans (25%) send a printed holiday card to friends and family every holiday season, while 73% do not.

About Bevy 
Bevy is the only product designed to solve the digital disorder that exists for today's families. Bevy is a small in-home connected device that collects, organizes and protects digital photos and videos taken by any family member on a mobile phone, tablet or digital camera. Bevy collects photos and videos the moment they are taken or on-demand. All family members connect to their Bevy via the free Bevy mobile app. With Bevy, all of a family's digital memories can be effortlessly enjoyed and shared anytime, from anywhere.

Bevy was designed to provide a seamless digital photo and video experience for an entire extended family. There are no limitations on number of users; any number of family members can be associated with a single Bevy. Through the Bevy mobile app, each family member can use Bevy based on their personal preferences, without the hassle of having to log into separate online accounts. In addition, Bevy is not limited to wireless devices; the Bevy in-home device can store and protect content from many sources including digital cameras, SD cards, computers, and USB flash drives.

The in-home Bevy device is sleek, with a brushed aluminum exterior and a glossy top in black, blue or purple. All content is stored within Bevy, inside the family home, and always protected with in-home and/or secure encrypted cloud backup. This creates a safe barrier against large-scale internet security threats, while mitigating the privacy concerns associated with web or cloud-based storage services.

About the Survey
The study was conducted online using the GfK "KnowledgePanel," an online probability-based panel designed to be representative of the US general population, not just the online population. The study consisted of 1,000 interviews of randomly selected U.S. adult residents, conducted between August 7-9, 2015, among adults aged 18+.  The margin of error is +/- 3 percentage points.

About Lineage Labs
Lineage Labs was formed to ease digital friction for families by creating simpler, better ways for people to tell stories through their photos and videos. The company's flagship product is Bevy, an in-home connected device that greatly simplifies and secures the photo and video management process, particular for families looking to safeguard their memories. Lineage Labs is headquartered in Boston. Additional information on Lineage Labs and Bevy can be found at http://www.bevy.us/ and on Facebook, Twitter and Instagram. 

About GfK 
GfK is one of the world's largest research companies, with more than 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK's sales amounted to €1.51 billion. To find out more, visit www.gfk.com  

GfK Public Affairs & Corporate Communications is a division of GfK. The group specializes in customized public affairs and public opinion polling, media and corporate communications research, and corporate reputation measurement in the US and globally, in addition to delivering a broad range of customized research studies.

SOURCE Lineage Labs

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