The Barbados Tourism Authority and Rihanna Ink Three-Year Marketing Deal

NEW YORK, June 15, 2011 /PRNewswire/ -- One of the best-selling artists of all time with more than 30 million records and 100 million singles sold, Rihanna has signed a multi-year deal with The Barbados Tourism Authority (BTA) to exclusively promote her hometown island of Barbados as a tourist destination.  The three-year partnership officially kicks off in Bridgetown, Barbados on August 5, 2011 with a full-length concert of her current "Loud" tour produced by the BTA and Roc Nation.

"Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people," said Rihanna.  "I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians."

As an ambassador for the island of Barbados, over the next three years, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence.  In addition to her concert in Barbados this summer, Rihanna will promote travel to the island from Brazil during her appearance on tour in September.

"In the hearts of every Barbadian, Rihanna is known as the girl down the road, but to the world she has become a musical sensation and social phenomenon," said Barbados' Minister of Tourism, the Hon. Richard L. Sealy.  "She is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination."

About Barbados

The island of Barbados offers the most authentic Caribbean experience with its exceptionally rich culture and history rooted in remarkable landscapes.  Rated as one of the world's sexiest beaches in 2008 by Concierge.com; Barbados' Crane Beach in St. Philip stands as a premier destination for travelers.  Barbados is also the first Zagat-rated Caribbean island with numerous internationally renowned chefs who masterfully put signature spins on local delicacies and traditions. Barbados is an ideal stage for world-class events and in collaboration with American Express Publishing Corporation, Barbados has hosted its first annual Barbados Food & Wine and Rum Festival in November 2010.  The country has also hosted numerous athletic championships, including the 2006 PGA World Golf Championships-Barbados World Cup, the ICC Cricket World Cup Finals in 2007, the Sentebale Charity Polo match with Prince Harry of Wales in 2010, and the ICC Twenty20 Cricket Finals for 2010. Accommodations range from picturesque plantation houses and villas, to quaint bed and breakfasts and award-winning, five-star resorts. Grantley Adams International Airport offers even more non-stop and direct service from a growing number of U.S. cities via Jet Blue and American Airlines, making Barbados the true gateway to the Eastern Caribbean.  Barbados was voted eighth in the World by Trip Advisor's '2008 Travelers Choice Destination Awards' in its Top 100 Destinations category.  For more information on travel to Barbados, visit www.visitbarbados.org, follow on Facebook at http://www.facebook.com/VisitBarbados, via Twitter @Barbados or contact the Barbados Tourism Authority at 1.800.221.9831.

SOURCE Barbados Tourism Authority