The Athletic Value of Caffeine in Extreme Sport Beans

Product Marketed to Athletes for Sports Performance; Not as Snack Food

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Apr 30, 2013, 09:20 ET

FAIRFIELD, Calif., April 30, 2013 /PRNewswire/ -- Extreme Sport Beans, manufactured by Jelly Belly Candy Company, was included in recent media reports regarding the FDA's announcement about caffeine in food products, including breakfast items, gum and snack foods. Extreme Sport Beans is a sports performance product, not a snack or traditional candy. It is sold alongside sports nutrition in single-serving 100-calorie packs, is clearly labeled that it contains 50mg of caffeine and is not intended for use by children or pregnant women.

Caffeine was added to Extreme Sport Beans specifically to improve athletic performance, and at the recommendation of professional athletes. The product was introduced in 2007 and is used by endurance athletes. The benefit of caffeine for athletes has been extensively researched and documented by the scientific community among sports nutrition experts. The SportBeans.com website includes abstracts to clinical research regarding these benefits, including:

Enhanced agility
Faster sprint speed
Increase power output
Reduced perceived exertion
Improved endurance

Extreme Sport Beans can be found, not in the candy or snack aisle, but in the sports nutrition sets. The product is sold in sporting goods, cycling and running stores along with other carbohydrate gels and chews for athletes—some of which contain caffeine intended for athletic use. The product is not intended for children and is not marketed as candy or a snack.

Jelly Belly Candy Company has advertised the Sport Beans line (including Extreme Sport Beans) in adult fitness magazines such as Runner's World and Bicycling.

Additional information on Sport Beans or Extreme Sport Beans products is available at www.sportbeans.com, on Facebook at www.facebook.com/SportBeansUSA or by calling 800-522-3267.

SOURCE Jelly Belly Candy Company