Tetley® Tea Introduces New Global Graphics Design - On U.S. Shelves This September, In Time For 'Hot Tea Season'

MONTVALE, N.J., Sept. 9 /PRNewswire/ -- Tetley Tea, enjoyed by tea drinkers in more than 70 countries, has developed a new look to invigorate and unite the well-loved brand on a global level. The modernized graphics were designed to evoke the warm feelings and stirring actions associated with tea drinking, to further draw consumers in to the Tetley experience at the point of purchase. The Tetley Tea packaging rollout begins with Australia and the U.K., and hits U.S. store shelves starting in September – just in time for hot tea season.

(Photo:  http://photos.prnewswire.com/prnh/20100909/NY62104 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100909/NY62104 )

"Our new graphics do more than create a better shelf presence. The new design leverages our brand strength with consumers on a worldwide basis, while continuing the strong positive emotions people have for Tetley Tea on a local level," comments Deborah Glasser, Marketing Director for Tata Global Beverages, owner of Tetley Tea. "We did retain our signature Tetley blue – and, of course, our distinctively delicious flavor."

The September release of the new Tetley Tea packaging will coincide with innovative promotions and social media executions that support the brand's campaign to rethink Tetley and Rethink Tea.

For more information about Tetley Tea, visit www.TetleyUSA.com; become a fan of Tetley Tea on Facebook at www.facebook.com/TetleyUSA; and/or follow @TetleyUSA on Twitter.

Since its founding in England in 1837, Tetley Tea has been known as an industry leader in creating a variety of delicious teas. Today, it is enjoyed by consumers in over 70 countries around the world. Tetley is now part of Tata Global Beverages, which also includes award-winning Eight O'Clock Coffee and Good Earth Tea.

Tetley has a long-standing relationship with the Ethical Tea Partnership – an organization that monitors living and working conditions on tea estates. All Tetley branded tea, including flavored and decaffeinated varieties, will also be part of the Rainforest Alliance certification program, which is scheduled for completion by 2016. Tetley products sourced from Rainforest Alliance Certified™ farms will be available in the United States in 2012. Globally, certified products will be available in the U.K. and Canada in early 2011. To learn more about Tetley Tea, visit www.TetleyUSA.com, become a fan on Facebook at www.facebook.com/TetleyUSA and/or follow @TetleyUSA on Twitter.

SOURCE S3

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