TechMedia Advertising, Inc. - Joint Venture With Peacock Media Rolls Out 3777 Long Distance Buses With Infotainment Digital Streaming Technology

SINGAPORE, Feb. 16, /PRNewswire-FirstCall/ -- TechMedia Advertising, Inc. (OTC Bulletin Board: TECM), ("TechMedia" or the "Company") is pleased to announce that as of the end of December 31, 2009, the joint venture between TechMedia Advertising Mauritius (a wholly-owned subsidiary of TechMedia Advertising, Inc.) and Peacock Media Ltd., has rolled out 3777 of a total of 10,392 long distance buses, fitted with Infotainment Digital streaming technology in the Tamil Nadu State.

Tamil Nadu is about the size of Greece with a population of 62 million and is located at the southern tip of India. Stretching over 30 districts, (www.mapsofindia.com/maps/tamilnadu/tamilnadu-district.htm) it is one of the most industrialized states of India, ranking third in foreign direct investment and second in software export by value. It is the most urbanized state in India, and has the highest number (10.56%) of business enterprises in India.  

These 3777 newly fitted buses will travel across populous districts such as Chennai, Viluppuram, Sengkottai, Kanyakumari, Trivandrum, Kumbakkonam, Nagarkoil, Thirunelveli, Pondy, Salem, Trichy, Nagapattinum, Madurai, Kumbakonam, Karaikudi, and Coimbatore.

On an average 12-hour trip, these 3777 buses are expected to transport more than 300,000 seated passengers across these districts.

Fitted with a 21-inch flat-screen TV and related technologies, each bus will deliver high quality entertainment and advertising messages to passengers. Throughout their journey, passengers will enjoy a series of carefully-selected movies, documentaries, updated news and other infotainment contents in their newly upgraded seats in a clean and comfortable environment.

Within each hour, 12 minutes are allocated to advertisement messages from advertisers, with a total of 864 advertisement slots per bus per trip.

"The smiles from passengers said it all when I traveled on one of these newly-fitted buses during a pilot run a few months ago together with our valued partners at Peacock Media," said Johnny Lian, Chairman and CEO of TechMedia Advertising, Inc.

"As the Joint-Venture Company is being set up in Chennai, TechMedia and Peacock are fully engaged in delivering more such long-distance buses to the passengers and actively promoting the new advertising platform to media houses," Mr. Lian added further.

About TechMedia Adertising, Inc.

TechMedia Advertising, Inc. plans to specialize in new outdoor media technology solutions designed to increase market presence and brand awareness for our potential clients. Going beyond the borders of traditional advertising media, we propose solutions to generate greater impact amidst the noise of the evolving market.

TechMedia Advertising, Inc. expects to sell prime advertising space both in high-traffic as well as previously unexplored areas. We plan to successfully carry our advertisers' message through the right channels and bring their point right to their chosen target consumers within the region. For more information, visit www.techmediaadvertising.com.

For further information please refer to the Company's filings with the SEC on EDGAR available at www.sec.gov.

FORWARD LOOKING STATEMENTS This news release may include 'forward-looking statements' regarding TechMedia Advertising, Inc., and its subsidiaries, business and project plans. Such forward looking statements are within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, and are intended to be covered by the safe harbor created by such sections. Where TechMedia Advertising, Inc. expresses or implies an expectation or belief as to future events or results, such expectation or belief is believed to have a reasonable basis. However, forward-looking statements are subject to risks, uncertainties and other factors, which could cause actual results to differ materially from future results expressed, projected or implied by such forward-looking statements. TechMedia Advertising, Inc. does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

SOURCE TechMedia Advertising, Inc.

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