tarte™ Cosmetics Adds Color To ShadeScout™ Augmented Reality Shopping App

Natural Beauty Brand is Featured Partner in FaceCake's Augmented Retail Beauty App

News provided by

FaceCake Marketing Technologies, Inc.

Aug 25, 2015, 09:13 ET

CALABASAS, Calif., Aug. 25, 2015 /PRNewswire/ -- FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte™ cosmetics. ShadeScout, FaceCake's immersive cosmetics color search app, now features an expansive collection of makeup by tarte, a leader in healthy and cruelty-free cosmetics. This partnership means that consumers will be able to "scout" or search for, virtually try on, and purchase tarte products when using the mobile app.

"Strong color offerings and a focus on natural ingredients make tarte a standout brand and a perfect fit for ShadeScout," said Linda Smith, Founder and CEO of FaceCake Marketing Technologies, Inc. "tarte's classic earth tone shades combined with their new color palettes are an exciting addition for ShadeScout users."

Launched this spring utilizing FaceCake's visual search technology, ShadeScout is a game-changing mobile app that allows consumers to find, try, share, and buy products based on colors that inspire them in real life. The unique color search component combined with FaceCake's signature Virtual Try-On technology, social media share features and built-in purchasing, create a mobile solution that allows consumers to easily locate and discover cosmetics from over 40 of their favorite brands, turning beauty-lovers' smartphones and tablets into on-the-go virtual makeup counters.

"We're thrilled to be partnering with such a cutting-edge platform like FaceCake's ShadeScout," said Candace Craig Bulishak, Senior Vice President of Branding. "It provides a great virtual experience for our mobile and social enthusiast tartelettes!"

tarte™ cosmetics is a leader in eco-chic beauty, offering cosmetics infused with ingredients that pamper the skin and are naturally-derived. As a Featured Partner, all of their best-selling eyeshadow palettes, blushes, foundations, lipsticks and lip glosses colors will now be accessible in the ShadeScout app. Expect to see suggested looks and "scouts" from tarte for even more cosmetics inspiration.

To download ShadeScout through the iTunes App Store, please visit: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=953909483&mt=8

To download ShadeScout through Google Play, please visit: https://play.google.com/store/apps/details?id=air.com.facecake.shadescout

See how ShadeScout works:
https://www.youtube.com/watch?v=olPWsV0BAYc&feature=youtu.be

About FaceCake
FaceCake Marketing Technologies, Inc., creator of Swivel®, Swivel® Close-Up, Digital Beauty Bar and more, is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real time, while instantly providing relevant product recommendations within each user session for superior personalization. With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers, and delivering immersive engagement that carries customers through decision points. In-store and at-home solutions are also cross-device compatible, making FaceCake's shopping platform accessible from anywhere. The privately held company is based in Calabasas, CA.

About tarte Cosmetics

As the leader in high-performance naturals™, tarte proves that glamour can be good for you. With formulations that marry treatment with makeup, tarte founder and CEO Maureen Kelly wants her tartelettes to respect their skin while still enjoying the beauty of makeup. The cruelty-free beauty products are infused with ingredients like super fruits, plant extracts, vitamins, minerals and other naturally-derived ingredients. But it's not just about what's in the formulas; it's what's not in them that really set tarte apart—all products are formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten. From the award-winning blushes and LipSurgence™ lip tints to the breakthrough Amazonian clay, colored clay and maracuja infused complexion products, tarte delivers an exceptional skincare experience with powerful results. As a socially responsible company, tarte cares about the environment by supporting cooperatives in the Rainforest and reducing environmental waste with sustainable, eco-chic packaging. Like us on Facebook: tarte cosmetics, follow us on twitter: @tartecosmetics and Instagram: @tartecosmetics, share with us on Pinterest: tarte cosmetics and watch our YouTube channel: tarte cosmetics. For additional information please visit: www.tarte.com.

For more information, visit FaceCake.com and ShadeScout.com. Follow FaceCake and ShadeScout on social media:

INSTAGRAM
@ShadeScoutApp

TWITTER
@FaceCake
@ShadeScoutApp

FACEBOOK
http://www.facebook.com/FaceCakeMarketing
http://www.facebook.com/ShadeScout

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SOURCE FaceCake Marketing Technologies, Inc.