Sweet New Partnership Brings Exclusive Ben & Jerry's Ice Cream to Target® Just in Time for Summer

New Flavors to Spotlight Volunteerism on Target Shelves

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Jun 22, 2010, 01:36 ET

MINNEAPOLIS, June 22 /PRNewswire-FirstCall/ -- Beginning this week, Target will debut two new, exclusive Ben & Jerry's ice cream flavors at all stores nationwide. The super premium ice cream flavors, Berry Voluntary® and Brownie Chew Gooder®, will be available throughout 2010 in mini cups and pints.

Berry Voluntary is raspberry cheesecake flavored ice cream laced with white chocolate chunks and raspberry swirls. Brownie Chew Gooder is vanilla caramel ice cream with fudge brownie pieces, finished with a caramel swirl. Mini cups will be available for $1.25* and pints will be priced at $3.50*.

"By partnering with the iconic and beloved Ben & Jerry's, Target is offering our guests even more exclusive, high-quality food options," said Greg Duppler, senior vice president, merchandising, Target. "Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism."

The partnership symbolizes each company's shared commitment to volunteerism. Berry Voluntary and Brownie Chew Gooder were specifically created to encourage guests to volunteer in their local communities through a special promotion called "Scoop it Forward." Guests simply visit www.VolunteerMatch.org/scoopitforward to find volunteer opportunities in their neighborhoods. After registering for a specific volunteer activity, and forwarding the opportunity to five friends, that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry's ice cream, redeemable at Target stores, while supplies last. After that time, guests will still be able to participate in the "Scoop It Forward" promotion, and will receive a $1 off coupon in recognition of their volunteer efforts.

"Giving back to the community has been a part of Ben & Jerry's way of doing business since we started. We are impressed with the number of ways Target has given back to the community over the years. Working with Target to encourage people to volunteer in their own communities is the kind of partnership that we hope generates a lot of community benefits," said Jerry Greenfield, co-founder, Ben & Jerry's. "We hope ice cream lovers also take advantage of the Scoop it Forward program on VolunteerMatch.com, to recognize their volunteer efforts."

Both Target and Ben & Jerry's support and encourage volunteerism throughout the year. At Target, giving goes beyond writing a check, as community giving and volunteerism are part of the Target legacy. Target team members volunteer millions of hours to local projects such as remodeling school libraries, tutoring and mentoring. Ben & Jerry's believes we all have a responsibility to give back to the community. The company sponsors community service projects around the country, partners with nonprofits, and donates tons of ice cream each year to community organizations.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information visit www.target.com.

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who pledge not to treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The goal of the social mission is to integrate a concern for the community into as many day to day business operations as possible while maintaining the product and economic missions. The move to Fair Trade ingredients is driven by that commitment. For more visit www.benjerry.com.

*Prices are regular retail prices at the time of publication in all markets except Alaska and Hawaii. Prices may be temporarily or permanently reduced or increased. Pricing, promotion, and availability may vary by location and online. Not all items are available in all markets. We reserve the right to limit quantities to normal retail purchases.

SOURCE Target Corporation