Survey Finds the Arrival of Hickory Farms Holiday Markets Signals Start of Holidays

TOLEDO, Ohio, Nov. 20, 2014 /PRNewswire/ -- Today, Hickory Farms, Inc. announced the official opening of 700 Holiday Markets in shopping malls throughout North America for the 2014 holiday season. According to a new national survey, nearly half (47%) of American adults agree that the holiday shopping season officially starts when they see Hickory Farms arrive at their local mall. In fact, American consumers confirmed that the appearance of Hickory Farms stores is among the top holiday indicators, along with the arrival of Santa Claus and the Salvation Army bell ringers.

"At Hickory Farms we believe Traditions Matter. We are proud of the Traditions we have built with so many families and are delighted to be improving the product assortment of the most well-known holiday gift food brand each and every year," said Mark S. Rodriguez, Chief Executive Officer.

Inaugural Signature Chocolate Gift Box Collection
This year, Hickory Farms is introducing the Signature Chocolate Gift Box Collection. Each piece in the one-pound premium assortment is hand-made by American chocolatiers using the finest ingredients and includes such delicious flavors as Dark Chocolate Sea Salt Caramel, Expresso Coffee Cream and Dark Chocolate Raspberry Sorbet. 

No Kid Hungry Commitment Expands
Since 2008, Hickory Farms has supported the No Kid Hungry® campaign to help end childhood hunger in America and has raised more than $3.3 million dollars to date. From now through December 24, Hickory Farms will make a five-dollar donation for every Signature Party Planner gift box sold.

About Hickory Farms
For more than 60 years, Hickory Farms has been enriching family holiday celebrations with the highest quality, best tasting food gifts.  The company's award-winning signature products and eco-friendly gift boxes can be found online, in catalogs, at leading supermarkets year round and in shopping malls throughout the Christmas holiday season. For more information, please visit www.hickoryfarms.com.

* Survey Methodology: The survey was conducted October 23-26, 2014 via ORC International Telephone CARAVAN® survey. It was conducted using two probability samples:  randomly selected landline telephone numbers and randomly selected mobile (cell) telephone numbers.  The combined sample consists of 1,004 adults (18 years old and older) living in the continental United States.  Of the 1,004 interviews, 604 were from the landline sample and 400 from the cell phone sample.  Final data is adjusted to take the two sample frames into account and then weighted by age, gender, region, race/ethnicity and education to be proportionally representative of the US adult population.

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SOURCE Hickory Farms, Inc.

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