Surfers Ride Nor'Easter Waves to Innovation: Lined Jeans Re-Invented

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N.E.SURF

Nov 26, 2013, 08:30 ET

ORLEANS, Mass., Nov. 26, 2013 /PRNewswire/ -- Winter surfing sessions inspired cold New England surfers to develop lined jeans that would be warmer, more comfortable and better looking than anything they could find.  Now, after two years of effort, NOR'EASTER JEANS by N.E.SURF have been launched on Kickstarter.com. NOR'EASTER JEANS combine stretchy denim with stretchy fleece so that the fabrics move together to enable a fit that is both less restrictive and tighter fitting than lined jeans made from conventional denim and flannel. N.E.SURF believes this is the first time anyone has combined two stretchy fabrics in lined jeans and has a patent pending on the technology. Recycled polyester is incorporated into both the denim and fleece and each pair of jeans is said to keep more than 25 plastic bottles out of landfills. NOR'EASTER JEANS are made in USA with Cone denim and Polartec® fleece.  

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NOR'EASTER JEANS by N.E.Surf are a reinvention of lined jeans by New England surfers inspired to find new ways to get warm after winter surfing sessions. Recently launched on Kickstarter.com the jeans use a patent pending combination of stretchy denim and stretchy fleece that enables NOR'EASTER JEANS to be warmer, more comfortable and trimmer fitting than previous lined jeans. The jeans are made in USA with US cotton and recycled polyester. Project leader Mike Marks describes the feeling of wearing them as "magical". (PRNewsFoto/N.E.SURF) (PRNewsFoto/N.E.SURF)
NOR'EASTER JEANS by N.E.Surf are a reinvention of lined jeans by New England surfers inspired to find new ways to get warm after winter surfing sessions. Recently launched on Kickstarter.com the jeans use a patent pending combination of stretchy denim and stretchy fleece that enables NOR'EASTER JEANS to be warmer, more comfortable and trimmer fitting than previous lined jeans. The jeans are made in USA with US cotton and recycled polyester. Project leader Mike Marks describes the feeling of wearing them as "magical". (PRNewsFoto/N.E.SURF) (PRNewsFoto/N.E.SURF)

(Photo:  http://photos.prnewswire.com/prnh/20131126/NE24007)

NOR'EASTER JEANS are the brainchild of Cape Cod surfer/board shaper Shawn Vecchione and Cape Cod surfer/entrepreneur Mike Marks. They developed the new jeans because they saw a need. As Shawn recalls, "Lined jeans make winter enjoyable. But the ones I'd had were never warm enough and looked just ok." They set the goal of making lined jeans that were warmer, better looking, 100% made in USA and earth friendly. Tasked with making the jeans, Mike contacted his brother Joel, an inventor with over 100 patents, for help. Together with Joel he developed the double stretch technology. The resulting product is a combination of style from Shawn Vecchione and innovation from the Marks brothers. "When I put on the first prototype I was stunned by how great they felt" says Mike.  Shawn agrees, "these are by far the nicest, warmest, lined jeans I've ever worn," and he refuses to take them off.

The NOR'EASTER JEANS project runs on Kickstarter.com until December 19th 2013 at: http://www.kickstarter.com/projects/34595892/noreaster-jeans-warm-fleece-comfort-style-usa  #

About N.E.SURF - N.E.SURF is a partnership of New England surfers dedicated to serving New England's surfing and wave riding community while providing high quality, surfing inspired, earth friendly products to people everywhere. We maximize the use of sources from New England and the USA. Learn more at NESurf.com

SOURCE N.E.SURF

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