Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Packaging Industry - 2012-2013 : Survey Intelligence

NEW YORK, July 16, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

http://www.reportlinker.com/p0933153/Supplier-Marketing-Spend-Activity-Marketing-and-Sales-Behaviors-and-Strategies-in-the-Packaging-Industry----2012-2013--Survey-Intelligence.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Packaging

Synopsis

• Analysis of opinions drawn from leading packaging industry executives.

• Analysis on how marketing expenditure, business strategies and practices in the packaging industry are set to change in 2012-2013.

• Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading packaging industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the packaging industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of packaging industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

• The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.

• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.

• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.

• Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.

• The report examines current practices and provides future expectations for the industry over the next 12-24 months.

• This report will help you to drive revenues by understanding future product investment areas and growth regions.• This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.• This report will help you to better promote your business by aligning your capabilities and business practices with your customer's changing needs.• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.• This report will help you to predict how the industry will grow, consolidate and where it will stagnate.

1 Introduction1.1 What is This Report About?1.2 Definitions1.3 Methodology1.4 Profile of Survey Respondents: Global Packaging Industry1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Global Packaging Industry Suppliers: Marketing Spend Activity2.1 Annual Marketing Budgets: Global Packaging Industry Suppliers2.1.1 Annual marketing budgets by suppliers2.1.2 Annual marketing budgets by region2.1.3 Annual marketing budgets by company turnover2.2 Global Packaging Industry: Planned Change in Marketing Expenditure Levels2.2.1 Planned change in marketing expenditure levels by region2.2.2 Planned change in marketing expenditure levels by company turnover2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations2.2.4 Net change in planned marketing expenditure: cross-industry comparison2.3 Global Packaging Industry: Future Investment in Media Channels2.3.1 Future investment in media channels by region2.3.2 Planned change in marketing spend by company turnover2.4 Global Packaging Industry Suppliers: Future Investment in Marketing and Sales Technology2.4.1 Planned investment in marketing and sales technologies by suppliers2.4.2 Planned investment in marketing and sales technologies by region2.4.3 Planned investment in marketing and sales technologies by company turnover3 Global Packaging Industry Suppliers: Marketing, and Sales Behaviors and Strategies in 20123.1 Global Packaging Industry 2012: Key Marketing Aims of Suppliers3.1.1 Key marketing aims of suppliers3.1.2 Key marketing aims by region3.1.3 Key marketing aims by company turnover3.1.4 Key marketing aims by revenue growth expectations3.2 Global Packaging Industry: Essential Amendments to Marketing Activities 2012-20133.2.1 Amendments to marketing activities by region3.2.2 Amendments to marketing activities by company turnover3.3 Global Packaging Industry: Use of New Media for Business Prospects3.3.1 Use of new media by suppliers3.3.2 Use of new media by region3.3.3 Use of new media by company turnover3.4 Global Packaging Industry Suppliers: Critical Factors for Choosing a Marketing Agency3.4.1 Critical success factors by region3.4.2 Critical success factors by company turnover4 Appendix4.1 Global Packaging Industry Full Survey Results4.2 About Canadean4.3 Disclaimer

List of Tables

Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012Table 7: Global Packaging suppliers Respondents by Region (%), 2012Table 8: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012Table 9: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012Table 10: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012Table 11: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012Table 12: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012Table 13: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012Table 14: Net Change in Planned Marketing Expenditure: Cross-Industry Comparison (%) 2012Table 15: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012Table 16: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012Table 17: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Region (%), 2012Table 18: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012Table 19: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012Table 20: Amendments to Marketing Activities: Global Packaging Industry Suppliers (%), 2012Table 21: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012Table 22: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012Table 23: Use of New Media by Global Packaging Industry Suppliers (%), 2012Table 24: Global Packaging Industry Suppliers: Use of New Media by Region (%), 2012Table 25: Global Packaging Industry Suppliers: Use of New Media by Company Turnover (%), 2012Table 26: Critical Factors for Choosing a Marketing Agency: Global Packaging Industry Suppliers (%), 2010-2012Table 27: Critical Factors for Choosing a Marketing Agency by Region (%), 2012Table 28: Critical Factors for Choosing a Marketing Agency by Turnover (%), 2012Table 29: Survey Results - Closed Questions

List of Figures

Figure 1: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010-2012Figure 2: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012Figure 3: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012Figure 4: Planned Change in Marketing Expenditure Levels: Global Packaging Industry Suppliers (%), 2010-2012Figure 5: Global Packaging Industry: Planned Change in Marketing Expenditure by Region (%), 2012Figure 6: Global Packaging Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012Figure 7: Global Packaging Industry: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012Figure 8: Future Investment in Media Channels: Global Packaging Industry Suppliers, 2012Figure 9: Global Packaging Industry: Future Investment in Media Channels by Region (%), 2012Figure 10: Global Packaging Industry: Future Investment in Media Channels by Turnover (% ), 2012Figure 11: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012Figure 12: Global Packaging Industry Suppliers: Planned Investment in Marketing and Sales by Turnover (%), 2012Figure 13: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012Figure 14: Global Packaging Industry Suppliers: Key Marketing Aims by Region (%), 2012Figure 15: Global Packaging Industry Suppliers: Key Marketing Aims by Turnover (%), 2012Figure 16: Global Packaging Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012Figure 17: Amendments to Marketing Activities: Global Packaging Industry Suppliers (%), 2012Figure 18: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012Figure 19: Global Packaging Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012Figure 20: Use of New Media by Global Packaging Industry Suppliers (%), 2012Figure 21: Global Packaging Industry Suppliers: Use of New Media by Region (% ), 2012Figure 22: Global Packaging Industry Suppliers: Use of New Media by Turnover (%), 2012Figure 23: Critical Factors for Choosing a Marketing Agency: Global Packaging Industry Suppliers (%), 2012Figure 24: Critical Factors for Choosing a Marketing Agency by Region (%), 2012Figure 25: Critical Factors for Choosing a Marketing Agency by Turnover (%), 2012

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