SUBWAY® Restaurants And Lionsgate Team Up For The Hunger Games: Catching Fire

Companies Will Support Feeding America as Part of Collaboration

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Jul 08, 2013, 02:39 ET

MILFORD, Conn. and SANTA MONICA, Calif., July 8, 2013 /PRNewswire/ -- SUBWAY® restaurants, the world's largest restaurant chain, and Lionsgate (NYSE: LGF), a leading global entertainment company, today announced that SUBWAY® will be the exclusive restaurant promotional destination for the film "The Hunger Games: Catching Fire," the highly anticipated second installment of the global blockbuster "The Hunger Games" film franchise. "The Hunger Games: Catching Fire" will open in theaters worldwide on November 22. SUBWAY® and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.

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SUBWAY® restaurants in the U.S. and Canada will be fired up in anticipation of the film's release, with a number of promotional assets planned for in-store, social, online, and broadcast. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. SUBWAY® customers can also pose with their favorite character's standees in the restaurants and are invited to share photos on social media for additional chances to win.

"There's nothing hotter than 'The Hunger Games' franchise," said Michelle Cordial, Director of Marketing Development for SUBWAY® restaurants. "Being able to deliver exclusive 'Catching Fire' experiences to our Subway fans is something that Hunger Games enthusiasts can't find anywhere else."

"With SUBWAY joining as a promotional partner for 'The Hunger Games: Catching Fire,' Lionsgate has found new ways to reach a larger audience of fans of the film franchise," said Paula Kupfer, Vice President of Promotions and Consumer Products for Lionsgate. "Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with SUBWAY to support Feeding America and help provide to those in need."

"The Hunger Games: Catching Fire" begins as Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever.

"The Hunger Games: Catching Fire" is directed by Francis Lawrence, from a screenplay by Simon Beaufoy and Michael DeBruyn, based upon the novel "Catching Fire" by Suzanne Collins and produced by Nina Jacobson and Jon Kilik.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business.

In 2012, SUBWAY® restaurants became the first and only quick service restaurant to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. In 2011, for the third straight year, the SUBWAY® brand was ranked "number one" by consumers in the Zagat® Fast Food Survey in the "Healthy Options," "Most Popular" and "Top Service" categories for food brands with 5,000 or more locations.

For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway.

SUBWAY® is a registered trademark of Doctor's Associates Inc.

About Lionsgate
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has 28 television shows on 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication successes Tyler Perry's House of Payne, its spinoff Meet the Browns, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is The New Black.

Its feature film business has been fueled by such recent successes as the blockbuster first installment of The Hunger Games franchise, The Twilight Saga Breaking Dawn – Part 2, Now You See Me, Tyler Perry's Temptation: Confessions of a Marriage Counselor, Warm Bodies, Snitch, Texas Chainsaw 3D, The Expendables 2, The Possession, Sinister, The Cabin in the Woods and Arbitrage. Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.

SOURCE SUBWAY Restaurants