StumbleUpon Brings Personalized App Discovery to Android

SAN FRANCISCO, Nov. 4, 2010 /PRNewswire/ -- StumbleUpon, a discovery engine, today announced StumbleUpon App Discovery, a free beta feature of the StumbleUpon Android app that suggests mobile apps based on each user's individual interests and preferences and those of friends and like-minded users. The feature allows users to browse, or "stumble," through recommended apps on their Android phones.

"Currently, discovering apps from the over 100,000 apps available in the Android Market is limited to keyword-based search features," said Garrett Camp, StumbleUpon CEO and co-founder. "With StumbleUpon App Discovery, users can now find applications that are personally recommended to them and in many cases would previously have gone unnoticed."

StumbleUpon App Discovery is included in the free StumbleUpon mobile app for Android. Using StumbleUpon's personalized recommendation technology, StumbleUpon considers each user's app preferences, as well as those of a user's friends and like-minded users, to recommend specific apps. Users simply click "Install" to download any app discovered through StumbleUpon.

To try the free StumbleUpon Apps Discovery feature, download the StumbleUpon mobile app for Android by visiting the Android Market on your phone and searching for "StumbleUpon." Current users of the StumbleUpon mobile app for Android can expect an automatic product update.

About StumbleUpon

StumbleUpon is a discovery engine that finds the best of the web, recommended for each user. With more than 15 billion stumbles to date, more than 12 million users and 600 million personalized recommendations per month, StumbleUpon is the leading way to discover great, peer-sourced content on the Internet. More than 50,000 advertisers are using StumbleUpon to promote their products and services. Founded in 2001, StumbleUpon is based in San Francisco and backed by some of the same investors behind Google and Facebook. For more information, visit www.StumbleUpon.com.

SOURCE StumbleUpon

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