Strike Ten Entertainment Announces New Partnership With Richard Petty Motorsports

ARLINGTON, Texas, Sept. 8, 2015 /PRNewswire/ -- Richard Petty Motorsports (RPM) and Strike Ten Entertainment, the bowling industry's marketing arm and sponsorship division, announced today a new, one-race partnership that will feature GoBowling.com as the primary sponsor of the No. 9 Ford driven by Sam Hornish Jr.  The No. 9 GoBowling.com Ford will make its on-track debut at the Federated Auto Parts 400 NASCAR Sprint Cup Series race on Saturday, September 12 at the Richmond International Raceway.     

GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America's favorite pastimes and the nation's number one participatory sport – bowling.  This isn't GoBowling.com's first race – the website partnered with Richard Petty Motorsports at the 2014 GoBowling.com 400 at Pocono Raceway.  With more than 71 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. 

"We are very excited to once again partner with Richard Petty Motorsports as we continue to raise awareness for the sport of bowling among NASCAR's loyal fan base," said John Harbuck, President of Strike Ten Entertainment. "Like bowling, racing is recognized by fans all over the world, and we believe Richard, Sam, and the entire No. 9 team will be great ambassadors for both the sport and our bowling centers across the country."

"There is so much energy and attention on this race, it's a night that you want to be a part of," said Tom Martino, President of the Bowling Proprietors' Association of America. "We can connect with so many race fans and drive them to GoBowling.com and into our 3,500 bowling centers across this great country.  Partnering with Richard Petty Motorsports and Sam Hornish Jr. allows us to be a part of a great day and hopefully we end the night with a win."

"We couldn't be happier to have GoBowling.com continue their commitment with Richard Petty Motorsports," said Mike Hargrave, Executive Vice President and CMO, Richard Petty Motorsports. "Saturday's race provides them with a big stage on one of NASCAR's premier nights. We're looking forward to bringing their brand to the passionate NASCAR fan base this week."

The last race before The Chase for the NASCAR Sprint Cup at Richmond will kick off under the lights on Saturday, September 12. Live coverage begins at 7:30 p.m. ET on NBC Sports Network. For more information, please visit www.gobowling.com and www.richardpettymotorsports.com.

About GoBowling.com

GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America's favorite pastimes and the nation's number one participatory sport.  With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling.  Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and tricks to use on the lanes, event news and great deals at more than 2,100+ family-friendly bowling centers across the country.

About Strike Ten Entertainment

Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry's sales and marketing efforts. Strike Ten Entertainment's mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information on Strike Ten Entertainment, please visit www.stemarketing.com

About Bowling Proprietors' Association of America (BPAA)

Founded in 1932, the mission of Bowling Proprietors' Association of America (BPAA) is to enhance the profitability of all of its members.  Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it's over 3,500 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry.  For additional information please visit www.bpaa.com or call 1-800-343-1329.

About Richard Petty Motorsports

A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP and Fresh From Florida, and Sam Hornish Jr. drives the No. 9 machine with primary partners Medallion Bank and Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR XFINITY Series. The team is headquartered in Mooresville, N.C. 

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SOURCE Strike Ten Entertainment

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