Sterling Trader Connects to Brazil for Direct Market Access

CHICAGO, May 2, 2011 /PRNewswire/ -- Sterling Trader, a leading provider of global connectivity services and trading technology to trading firms and financial institutions worldwide, is pleased to announce the opening of their new state-of-the-art data center in Sao Paulo, Brazil, establishing connectivity for real-time trading with BM&F Bovespa.

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By expanding their global network into Brazil, Sterling provides a gateway to the Brazilian marketplace for their international clientele while delivering a comprehensive local solution to Brazil's financial community.  Clients can take advantage of Sterling's real-time market data, low-latency order management, and in-depth risk control platforms to trade BM&F Bovespa through the Sterling Trader® Broker Network.  Local traders in Brazil will also have direct support through Sterling's new sales and support office in Sao Paulo.

"Global markets are shifting as investors look for new opportunities," said Steve Sierszulski, President and Chief Executive Officer of Sterling Trader.  "Brazil's current growth presents exciting possibilities for investors.  Keeping that in mind, at Sterling we want to make sure our clients will have the competitive edge in executing their trading strategies in Brazil, both through technology and market connectivity.  Establishing a direct presence in Sao Paulo and adding BM&F Bovespa to our platforms gives our clients the best opportunity in this new market."

The addition of Brazil to Sterling Trader's global network further advances Sterling's ability to offer an all-inclusive technology solution.  With the data center online in Sao Paulo, clients now have available one of the fastest growing markets through the same professional system that connects them to the rest of the trading world.

"We continually look for the best ways to meet client demands for global access and superior technology," said Mr. Sierszulski.  "Opening the Brazilian markets to our clients is another step in our commitment to deliver the foremost trading experience on one platform."

About Sterling Trader

Sterling Trader is an industry leading professional direct access trading service and global trading network.  As a broker neutral service bureau, Sterling Trader, Inc. offers a full service order routing and management suite built to support the direct access trading needs of professional traders, broker/dealers, hedge funds, and buy-side trading institutions.

SOURCE Sterling Trader, Inc.