Stella D'oro's Popular Lady Stella Cookies Return to Shelves Just in Time for National Cookie Day

Company Celebrates Comeback with Donation of 100,000 Cookies to Local Food Banks and Coupons to Devoted Fans

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Dec 01, 2014, 11:26 ET

CHARLOTTE, N.C., Dec. 1, 2014 /PRNewswire/ -- Stella D'oro®, a manufacturer of premium Italian cookies, breakfast treats and breadsticks since 1930, announces the return of cookie lovers' favorite Lady Stella® assortment cookies due to popular demand. To celebrate the comeback, Stella D'oro is donating 100,000 cookies to families in need and giving away coupons to fans on National Cookie Day, which is Thursday, Dec. 4.

Stella D'oro's Popular Lady Stella cookies return to store shelves just in time for National Cookie Day on Dec. 4.

Lady Stella includes Mini Chocolate Margherite®, Marble Cookie, Chocolate Sorrento, Mini Vanilla Margherite®, and Citrus Sorrento with colorful icing and sprinkles, delivered in a 10 oz. package. Despite being off the shelves for over five years, company officials say devoted fans continue to rank Lady Stella among the top five most popular Stella D'oro cookies.

"We wanted to surprise our consumers ahead of National Cookie Day with the exciting news that Lady Stella is back, thanks to their requests," said Julie Balzer, Stella D'oro Brand Manager. "Social media has become a great tool for consumers to engage with us and shape the future of the brand. Lady Stella has a special place in their lives, and we are excited to honor that ritual. Our full gratitude goes out to our passionate brand loyalists and our inventive bakers."

Lady Stella is now available in select retailers in New York, New Jersey, Pennsylvania, Massachusetts, Rhode Island and Connecticut, with a national rollout to follow. Lady Stella is available for purchase by the case by calling 1-877-309-6361.

Stella D'oro will donate 100,000 of its Lady Stella cookies to Feeding America, which is a nationwide network of food banks that will distribute cookies to members across the Northeast.

"Our hope is to make the holidays a little sweeter for families this year with our donation of Stella D'oro cookies," said Balzer. "Feeding America is leading the fight against hunger, which is a cause that is near and dear to us."

In addition, beginning on National Cookie Day this Thursday, anyone can download a coupon to save on Lady Stella, while supplies last, from the Stella D'oro Facebook page (Facebook.com/StellaDoroCookies).

About Stella D'oro
Stella D'oro®, or "Star of Gold," was the name of the original neighborhood bakery started by Italian native Joseph Kresevich and his wife in 1928. As the popularity of the bakery grew, the couple started selling their varieties of lightly sweet Italian baked goods under the Stella D'oro Biscuit Co. With more than twenty Stella D'oro products to choose from, customers can still taste the fresh-baked flavors of Joseph and Angela's neighborhood bakery in every bite.

About Snyder's-Lance, Incorporated
Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets quality snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Wisconsin. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers! ®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart® and O-Ke-Doke® brand names along with other brand names and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit www.snyderslance.com. LNCE-G