Steak 'n Shake Reinvents Breakfast with Cereal Milkshakes
INDIANAPOLIS, Aug. 31, 2017 /PRNewswire/ -- Steak 'n Shake, the restaurant industry's longest established brand in the premium milkshake segment, announced today a new line of unique breakfast milkshakes. That's right – Steak 'n Shake has combined everyone's favorite cereals into great tasting, filling, and convenient breakfast shakes, especially for those on the go.
Why have cereal with just milk, when you can have it with a milkshake! And why have cereal just at home when you can eat it on the go without making a mess!
"Breakfast needs to be not only tasty – it needs to be filling and convenient," said Jim Flaniken, Sr. Vice President of Marketing for Steak 'n Shake. "We've invented a truly unique breakfast offering by pairing fan-favorite cereals with our hand-scooped Steak 'n Shake milkshakes. These five new milkshakes are fun and a delicious start to the morning that will keep you satisfied to lunch. Although they're great for breakfast, these new shakes will also be available to our customers, day or night."
The all-new breakfast milkshakes are available at Steak 'n Shake locations nationwide, and include the following flavors, topped with whipped cream and a cherry, priced at $3.79 each:
- Kellogg's Frosted Flakes Milkshake
- Kellogg's Coca Krispies Milkshake
- Kellogg's Honey Smacks Milkshake
- Cinnamon Crunch Milkshake
- Caramel Frappe Milkshake
Breakfast Milkshakes will be available throughout the day including ½ Price Happy Hour, weekdays 2 p.m. to 5 p.m.
To find a location near you or for additional information on Steak 'n Shake's new Breakfast Milkshakes, visit: www.steaknshake.com.
About Steak 'n Shake Inc.
Steak 'n Shake, a classic American brand, serves premium burgers and shakes in more than 600 restaurants across the country and the world. Founded in 1934 in Normal, Illinois, Steak 'n Shake is the leader in the "better burger" segment of the restaurant industry, serving hand-crafted, premium Steakburgers and hand-scooped milkshakes. Steak 'n Shake is the recipient of the Nation's Restaurant News Golden Chain Award. Zagat has recognized Steak n Shake as having the No. 1 Milkshake. Steak 'n Shake Inc. is a wholly owned subsidiary of Biglari Holdings Inc.
SOURCE Steak 'n Shake
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