SpringHill Suites Gifts Holiday Travelers With Relaxing Security Checkpoint Experience at Oakland International Airport

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Dec 19, 2014, 11:52 ET

BETHESDA, Md., Dec. 19, 2014 /PRNewswire/ -- Joining the millions of Americans traveling for the holidays? SpringHill Suites by Marriott officially opened its award winning Experience Zone at Oakland International Airport's Terminal 2 security checkpoint today, making it the brand's first on the West Coast.

SpringHill Suites Experience Zone at the Oakland International Airport

Partnering with the Port of Oakland, the Transportation Security Administration (TSA), SecurityPoint Media and Clear Channel Airports, the transformed security checkpoint was designed to offer new levels of comfort and service to travelers at the airport while still maintaining the highest levels of security. SpringHill Suites' core elements of style and design permeate the space with sleek, modern furniture, wall art features, calming lighting, soothing music, custom video content and a display with current queue wait times. A post-screening recomposure area outfitted with comfortable, soft seating options welcomes travelers to gather their belongings in a more relaxed setting.

"We have received tremendous feedback from travelers who have experienced the transformed security zones in some of the country's busiest airports," said Craig Fowler, senior director, SpringHill Suites brand marketing. "We are excited to be able to continue to extend the hospitality of SpringHill Suites by providing enhanced surroundings and unexpected moments of relief to busy travelers."

Debuting at Oakland's Experience Zone are three integrated projection screens, each 15 feet wide, displaying a continuous, stylized video aimed to bring a calming effect over the entire zone. As an extra treat, SpringHill Suites will be spreading some holiday cheer by giving away gift certificates to lucky travelers over the holiday season.

"This latest conversion in Oakland is the most dramatic to date. Balancing the unique culture of each airport with the science of queue theory has proven to redefine the screening area as a point of service excellence," said Joe Ambrefe, CEO, SecurityPoint Media. "SpringHill Suites by Marriott continues to lead the way and we are proud to continue the partnership in 2015."

"We're committed to providing our customers with a travel environment that's as safe, secure, smooth and relaxing as possible," said Port of Oakland Aviation Director Deborah Ale Flint. "We firmly believe that the goals of security and service are compatible with one another. Partnering with SpringHill Suites and SecurityPoint Media to install the checkpoint of the future will make a traditionally great Oakland travel experience even better."

About SpringHill Suites by Marriott

SpringHill Suites is designed for both the business and leisure traveler, offering modern amenities and stylish spaces at more than 300 locations in the U.S. and Canada. Amenities include sleek, modernly appointed lobbies with free Wi-Fi; suites with dedicated work spaces, free Wi-Fi and ergonomic chairs; kitchenettes with microwaves, mini-fridges and coffee service; and pool, spa and fitness centers with free weights and cardio equipment. At the cutting edge of consumer engagement, SpringHill Suites is the winner of a 2013 Platinum Adrian Award for Digital Marketing, 2014 Gold Adrian Awards for Consumer Advertising and Advertising Campaign and a 2014 Gold Ex Award. SpringHill Suites participates in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, call the SpringHill Suites toll-free number at 888-287-9400, visit www.springhillsuites.com, become a fan at www.facebook.com/springhillsuites or follow the brand at www.twitter.com/springhillsuite.

About SecurityPoint Media

SecurityPoint Media was the first company to introduce a successful Public Private Partnership to the TSA in 2002. SPM's innovative and patented SecureTray System debuted in 2005, introducing an end-to-end solution to improve efficiencies in the security screening process while delivering high-impact advertising. The system, which features advertisements on the bottom of white security bins and carts to shuttle the bins around, is now in place at 41 major US airports and connects advertisers with more than one million unique travelers per day.

About Clear Channel Airports

Dedicated to airport advertising for nearly 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc., one of the world's largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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SOURCE SpringHill Suites by Marriott