Spread The Love For Chocolate And Peanut Butter With Reese's Spreads

New Spreads Bring the Superior Taste of Reese's to Any Snack, Anytime

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Nov 05, 2014, 11:57 ET

HERSHEY, Pa., Nov. 5, 2014 /PRNewswire/ -- Reese's lovers have a new reason to rejoice! The Hershey Company (NYSE: HSY) today announced the launch of Reese's Spreads, the perfect combination of chocolate and peanut butter flavors in spreadable form. Based on the iconic Reese's Peanut Butter Cup, new Reese's Spreads will make snacking even more delicious and can be enjoyed on any food, anytime, anywhere.

"Reese's Spreads offer an authentic Reese's experience to fans who are looking for delicious snack options throughout the day," said Daren Russ, Brand Manager, Food & Beverage Enhancers, The Hershey Company. "Since 1928, we have been delivering the perfect combination of chocolate and peanut butter. With the launch of Reese's Spreads, we are honoring our great heritage and bringing consumers a new, but still perfect, way to enjoy the Reese's brand."

As one of the most iconic and popular brands, Reese's is expanding its successful franchise with new Reese's Spreads. Reese's Spreads is sure to excite snack lovers everywhere, a majority of whom already consider chocolate as their go-to choice for a treat. In fact, according to a recent survey, more than half (64 percent) of consumers reported that they have eaten chocolate as a snack in the past 30 days.[1] Now, with Reese's Spreads, consumers can create new snacking experiences that deliver the perfect taste only the Reese's brand can provide. From toast and waffles to apples and bananas to pretzels and vanilla wafers, the new spreads add that distinct flavor and brings endless opportunities to just about any snack.

Perfect for Recipes

Reese's Spreads provide the perfect combination of chocolate and peanut butter flavors that can transform ordinary recipes into something extraordinary. Reese's Peanut Butter Chocolate Cake Brownies and Reese's Apple Wheels are just two of the delicious new recipes featuring Reese's Spreads that you'll find at www.hersheys.com/reeses/spreads.

Reese's Spreads are now available nationwide at food, mass, drug and convenience stores in 13-ounce jars that retail for $3.89.

Reese's Spreads complement the existing Hershey's Spreads line of chocolate spreads, available in three varieties: Chocolate, Chocolate with Almond and Chocolate with Hazelnut.

For more information, including pairing ideas and recipes, please visit www.hersheys.com/reeses/spreads.

About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands worldwide that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company's success.

[1]Nielsen Global Survey of Snacking conducted between Feb. 17 and March 7, 2014 among more than 30,000 consumers in 60 countries.

SOURCE The Hershey Company