Spotzer Launches Ground Breaking Website Creation Services

AMSTERDAM, April 19, 2010 /PRNewswire/ --

- Comprehensive New Offering Targets Yellow Page Publishers Racing to Provide Affordable Websites to Local Advertisers

Spotzer Media Group (http://www.spotzer.com), the technology driven creative agency that acts as video partner for major yellow page publishers in 20 countries, today announced the launch of a new service - affordable websites with full service customization.

Leveraging the systems, people and expertise Spotzer has developed making video advertising fast, easy and affordable for small businesses. The new website services are designed to help yellow pages publishers accelerate their transformation from pure directories to general advertising agencies.

"Small businesses increasingly view their websites as the centerpiece of all marketing activities," noted Spotzer founder and CEO Andrew Klein. "And some large publishers have clearly shown that there are large revenues and healthy profits in building websites. However, while there are software platforms supporting the mass creation of websites, no fulfillment specialist has yet put together the full range of services required to help small businesses convert smart templates into well performing websites."

The new Spotzer services provide a turnkey fulfillment solution for yellow page publishers. Content gathering, client support, copywriting, and photo and image provision are all included. In addition, Spotzer ensures the sites are strongly optimized for search engines. Spotzer also handles URL registrations and transfers.

Building on its success provisioning ready-to-air videos, the new services also take advantage of stock inventories of quality photographs as well as archives of stock copy, all smartly organized in industry specific templates that are managed with exclusivity rights by region. The stock assets, supported by Spotzer's proprietary technology, allow Spotzer to deliver "ready to publish" draft sites within minutes of receiving an order from a publisher. The draft sites instantly reflect a blend of stock materials and information about the business.

Spotzer's call center professionals then launch e-mails and phone calls to support advertisers in further customizing their sites. Online content gathering and editing tools are employed to make the revision process easy and efficient. A network of copywriters is called upon to enhance client inputs and internal image and SEO specialists provide further assistance. Fully customized sites are delivered in less than a week.

In launching the new services, Spotzer has worked closely with Israel-based WebsPlanet (http://www.websplanet.com,) a leading provider of platforms for the mass production of websites.

"WebsPlanet was selected by European Directories, our largest video client, and through their Dutch subsidiary De Telefoongids, our first client for our website offering," explained Mira Gleisberg, a Spotzer executive and architect of its website services. "We are delighted to work with WebsPlanet and look forward to implementing our services in conjunction with their platform in other markets. We are also working with other prospects that use alternative platforms for site building."

"We can accelerate the rollout of a very competitive website offering," continued Klein. "We can also help publishers reduce costs and virtually eliminate upfront investments and fixed expenses. Most importantly, we can help them quickly deliver high quality sites that please their clients, rank strongly in terms of SEO and effectively convert leads to actions."

About Spotzer.

Spotzer Media Group is the first global advertising agency dedicated to making high quality digital advertising fast, affordable and highly targeted. We offer small and local advertisers a range of innovative video and website products and services through partnerships with media companies, directory and local search publishers and advertising and media agencies.

Spotzer is based in Amsterdam and has offices in New York and Melbourne, Australia. Shareholders include Sierra Ventures, Cyrte Investments and European Directories. Learn more at http://www.spotzer.com.

SOURCE Spotzer Media Group

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