Sports & Energy Drinks Market by Types, Ingredients, Distribution Channels, End-Users & Top Brands Trends and Global Forecasts (2011 - 2016)

NEW YORK, Nov. 16, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Sports & Energy Drinks Market by Types, Ingredients, Distribution Channels, End-Users & Top Brands Trends and Global Forecasts (2011 - 2016)

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The sports drinks, energy drinks, and nutraceutical drinks form a part of functional drinks; which comes under soft drinks. Sports and energy drinks are very different beverage choices that should be assessed and marketed differently and hence are described separately in the report. Sports and energy drinks differ in their functionality as well. Sports drinks are meant to replenish the fluid lost during exercise or any physical activity; whereas energy drinks are to give you a boost of energy. The report provides full analysis of the world's leading sports and energy drinks brands and markets, with clear insight and market commentary on the main developments and trends. A chronology of developments by region is also covered, ensuring the notification of the latest energy drink developments.

Global demand for sports and energy drinks is expected to grow at a CAGR of more than 10% from 2011 to 2016. Rising health awareness among consumers is playing a major role in the popularity of this beverage. Coca-Cola Company, PepsiCo Inc, GlaxoSmithKline, and Red Bull GmbH are innovating constantly and adding new products to this niche segment. The industry is experimenting with products such as sugar-free or light drinks to attract female consumers. The market is expected to grow as new formulations are launched. Sports and Energy Drinks Market research report segments the global market of sports and energy drinks on the basis of products, major players, and geographies with market dynamics for macro and micro segments. Revenue is forecasted for the market with an in-depth analysis of emerging trends and wining imperatives for the major players in the industry.

With the huge market potential and the growing preference, the market is likely to witness considerable growth in the years to come. The market is anticipated to continue penetrating the untapped markets and older population. The growth of the market is also largely attributed to the developments such as the incorporation of the organic and natural ingredients. The varieties of sports and energy drinks containing organic or natural ingredients are increasing continually at present.

Markets Covered

This report focuses on global sports and energy drinks market. This research categorizes the global sports and energy drinks market on the basis of types, end-users, ingredients, geography, top brands, and distribution channel.

On the basis of geography:

North America (U.S.)

Europe (U.K.)

Asia- Pacific (Japan)

ROW

On the basis of top brands:

Sports drinks

Gatorade

Powerade

Others

Energy drinks

Red Bull

Others

On the basis of distribution channel:

Off-premise (Off-trade)

Convenience stores

Supermarkets/hypermarkets

Mass merchandisers

Drug stores

Others

On-premise (On-trade)

Food service/sports nutrition chain

Vending

Others

Scope of the report

The report discusses sports and energy drinks market as follows:

Sports drinks types: (isotonic sports drinks, hypertonic sports drinks, and hypotonic sports drinks)

Sports drinks end-users: (sportsman/athletes and casual sports drink users)

Sports drinks ingredients: (electrolytes, carbohydrates, sodium, sugar, preservatives, B-Vitamin, citric acid, and others)

Energy drinks types: (alcoholic energy drinks and non-alcoholic energy drinks)

Energy drinks end users: (kids/teenagers, adults and geriatrics)

Energy drinks ingredients: (caffeine, taurine, guarana, B vitamins, ginseng, ginkgo biloba, L-Carnitine, sugars, antioxidants, and others)

TABLE OF CONTENTS

1 INTRODUCTION

1.1 KEY TAKE-AWAYS

1.2 REPORT DESCRIPTION

1.3 MARKETS COVERED

1.4 STAKEHOLDERS

1.5 RESEARCH METHODOLOGY

1.5.1 MARKET SIZE

1.5.2 COMPANIES COVERED DURING SECONDARY

1.5.3 ASSUMPTIONS

1.5.4 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES

1.5.5 KEY QUESTIONS ANSWERED

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW

3.1 INTRODUCTION

3.2 BURNING ISSUE

3.2.1 LACK OF STANDARD REGULATIONS

3.2.2 ENERGY DRINKS LABELING REGULATIONS

3.2.3 ENERGY DRINK TAXATION

3.3 WINNING IMPERATIVE

3.3.1 BRAND, LINE & FLAVOR EXTENSIONS

3.3.2 DISTRIBUTION ALLIANCES

3.4 DRIVERS

3.4.1 MAKING DRINKS MORE FUNCTIONAL

3.4.2 HEALTH CONCERNS & PHYSICAL WELL-BEING

3.4.3 SMART MARKETING & INTELLIGENT POSITIONING

3.4.4 PACKAGING INNOVATIONS

3.5 RESTRAINTS

3.5.1 AGING DEMOGRAPHY

3.5.2 HIGH PRODUCT PRICES

3.6 OPPORTUNITIES

3.6.1 RISING DEMAND FROM EMERGING COUNTRIES

3.6.2 NEW TARGET CONSUMER

3.7 PORTER'S FIVE FORCES ANALYSIS

3.7.1 INDUSTRY COMPETITORS & EXTENT OF RIVALRY

3.7.2 THREAT OF NEW ENTRANTS

3.7.3 THREAT OF SUBSTITUTES

3.7.4 BARGAINING POWER OF BUYERS

3.7.4.1 End consumers

3.7.4.2 Retailers

3.7.5 BARGAINING POWER OF SUPPLIERS

3.8 PATENT ANALYSIS

3.9 MARKET SHARE ANALYSIS

3.10 ENERGY SHOTS: OVERVIEW

3.11 SPORTS & ENERGY DRINKS POWDER & TABLETS: OVERVIEW

3.12 ENERGY DRINKS PACKAGING: OVERVIEW

3.13 WOMEN'S ENERGY DRINKS: OVERVIEW

3.14 ORGANIC ENERGY DRINKS: OVERVIEW

4 SPORTS & ENERGY DRINKS MARKET, BY TYPES & INGREDIENTS

4.1 INTRODUCTION

4.2 GLOBAL SPORTS DRINKS MARKET

4.2.1 SPORTS DRINKS TYPES

4.2.1.1 Isotonic Sports Drinks

4.2.1.2 Hypertonic Sports Drinks

4.2.1.3 Hypotonic Sports Drinks

4.2.2 SPORTS DRINKS TYPES, BY CONSUMPTION TIME

4.2.2.1 Before Exercise

4.2.2.2 During Exercise

4.2.2.3 Recovery

4.2.3 GLOBAL SPORTS DRINKS MARKET, BY END-USERS

4.2.3.1 Sportsperson/Athletes

4.2.3.2 Casual sports drink users

4.2.3.3 Recreational users

4.2.3.4 Lifestyle users

4.2.4 SPORTS DRINKS INGREDIENTS

4.2.4.1 Electrolytes

4.2.4.2 Carbohydrates

4.2.4.3 Sodium

4.2.4.4 Sugar

4.2.4.5 Preservatives

4.2.4.6 Vitamins B

4.2.4.7 Citric acid

4.2.4.8 Others

4.3 GLOBAL ENERGY DRINKS MARKET

4.3.1 GLOBAL ENERGY DRINKS MARKET, BY TYPES

4.3.1.1 Alcoholic Energy Drinks

4.3.1.2 Non-Alcoholic Energy Drinks

4.3.2 ENERGY DRINKS END-USERS

4.3.2.1 Kids/teenagers

4.3.2.2 Adults

4.3.3 ENERGY DRINK INGREDIENTS

4.3.3.1 Caffeine

4.3.3.2 Taurine

4.3.3.3 Guarana

4.3.3.4 Vitamin B

4.3.3.5 Ginseng

4.3.3.6 Ginkgo Biloba

4.3.3.7 L-Carnitine

4.3.3.8 Sugars

4.3.3.9 Antioxidants

4.3.3.10 Others

4.3.3.10.1 Glucuronolactone

4.3.3.10.2 Yerba Mate

4.3.3.10.3 GABA

4.3.3.10.4 Acai Berry

4.3.3.10.5 Milk Thistle

4.3.3.10.6 Inositol

4.3.3.10.7 Yohimbine

4.3.3.10.8 Artificial Sweeteners

4.3.3.10.9 Stevia

5 SPORTS & ENERGY DRINKS MARKET, BY GEOGRAPHY

5.1 OVERVIEW

5.2 ENERGY DRINKS MARKET, BY GEOGRAPHY

5.3 SPORTS DRINKS MARKET, BY GEOGRAPHY

5.4 NORTH AMERICA: ENERGY DRINKS MARKET, BY COUNTRY

5.5 NORTH AMERICA: SPORTS DRINKS MARKET, BY COUNTRY

5.6 ASIA-PACIFIC: ENERGY DRINKS MARKET, BY COUNTRY

5.7 ASIA PACIFIC: SPORTS DRINKS MARKET, BY COUNTRY

5.8 EUROPE: ENERGY DRINKS MARKET, BY COUNTRY

5.9 EUROPE: SPORTS DRINKS MARKET, BY COUNTRY

5.1 ROW: ENERGY DRINKS MARKET, BY COUNTRY

5.11 ROW: SPORTS DRINKS MARKET, BY COUNTRY

6 GLOBAL SPORTS & ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL

6.1 INTRODUCTION

6.2 NORTH AMERICA: SPORTS & ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL

6.2.1 U.S: SPORTS & ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL

6.3 ASIA-PACIFIC: SPORTS & ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL

6.3.1 JAPAN: SPORTS & ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL

6.4 EUROPE: SPORTS & ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL

6.4.1 U.K: SPORTS & ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL

7 GLOBAL SPORTS & ENERGY DRINKS MARKET, BY TOP BRANDS

7.1 INTRODUCTION

7.2 NORTH AMERICA: SPORTS & ENERGY DRINKS MARKET, BY TOP BRANDS

7.2.1 U.S: SPORTS & ENERGY DRINKS MARKET, BY TOP BRANDS

7.3 ASIA-PACIFIC: SPORTS & ENERGY DRINKS MARKET, BY TOP BRANDS

7.3.1 JAPAN: SPORTS & ENERGY DRINKS MARKET, BY TOP BRANDS

7.4 EUROPE: SPORTS & ENERGY DRINKS MARKET, BY TOP BRANDS

7.4.1 U.K: SPORTS & ENERGY DRINKS MARKET, BY TOP BRANDS

8 COMPETITIVE LANDSCAPE

9 COMPANY PROFILES

9.1 ABBOTT NUTRITION INC

9.1.1 OVERVIEW

9.1.2 FINANCIALS

9.1.3 PRODUCTS & SERVICES

9.1.4 STRATEGY

9.1.5 DEVELOPMENTS

9.2 AJEGROUP

9.2.1 OVERVIEW

9.2.2 FINANCIALS

9.2.3 PRODUCTS & SERVICES

9.2.4 STRATEGY

9.2.5 DEVELOPMENTS

9.3 ARCTICO BEVERAGE COMPANY INTERNATIONAL INC

9.3.1 OVERVIEW

9.3.2 FINANCIALS

9.3.3 PRODUCTS & SERVICES

9.3.4 STRATEGY

9.3.5 DEVELOPMENTS

9.4 BRITVIC PLC

9.4.1 OVERVIEW

9.4.2 FINANCIALS

9.4.3 PRODUCTS & SERVICES

9.4.4 STRATEGY

9.4.5 DEVELOPMENTS

9.5 CHAMPION NUTRITION INC

9.5.1 OVERVIEW

9.5.2 FINANCIALS

9.5.3 PRODUCTS & SERVICES

9.5.4 STRATEGY

9.5.5 DEVELOPMENTS

9.6 CLOUD 9 ENERGY DRINK

9.6.1 OVERVIEW

9.6.2 FINANCIALS

9.6.3 PRODUCTS & SERVICES

9.6.4 STRATEGY

9.6.5 DEVELOPMENTS

9.7 D'ANGELO

9.7.1 OVERVIEW

9.7.2 FINANCIALS

9.7.3 PRODUCTS & SERVICES

9.7.4 STRATEGY

9.7.5 DEVELOPMENTS

9.8 DR PEPPER SNAPPLE GROUP INC

9.8.1 OVERVIEW

9.8.2 FINANCIALS

9.8.3 PRODUCTS & SERVICES

9.8.4 STRATEGY

9.8.5 DEVELOPMENTS

9.9 EXTREME DRINKS CO

9.9.1 OVERVIEW

9.9.2 FINANCIALS

9.9.3 PRODUCTS & SERVICES

9.9.4 STRATEGY

9.9.5 DEVELOPMENTS

9.10 FRASER AND NEAVE HOLDINGS BHD

9.10.1 OVERVIEW

9.10.2 FINANCIALS

9.10.3 PRODUCTS & SERVICES

9.10.4 STRATEGY

9.10.5 DEVELOPMENTS

9.11 FRUCOR BEVERAGES LTD

9.11.1 OVERVIEW

9.11.2 FINANCIALS

9.11.3 PRODUCTS & SERVICES

9.11.4 STRATEGY

9.11.5 DEVELOPMENTS

9.12 GLANBIA PLC

9.12.1 OVERVIEW

9.12.2 FINANCIALS

9.12.3 PRODUCTS & SERVICES

9.12.4 STRATEGY

9.12.5 DEVELOPMENTS

9.13 GLAXOSMITHKLINE PLC

9.13.1 OVERVIEW

9.13.2 FINANCIALS

9.13.3 PRODUCTS & SERVICES

9.13.4 STRATEGY

9.13.5 DEVELOPMENTS

9.14 HANSEN'S NATURAL CORP

9.14.1 OVERVIEW

9.14.2 FINANCIALS

9.14.3 PRODUCTS & SERVICES

9.14.4 STRATEGY

9.14.5 DEVELOPMENTS

9.15 KRAFT FOODS INC

9.15.1 OVERVIEW

9.15.2 FINANCIALS

9.15.3 PRODUCTS & SERVICES

9.15.4 STRATEGY

9.15.5 DEVELOPMENTS

9.16 THE MONARCH BEVERAGE CO INC

9.16.1 OVERVIEW

9.16.2 FINANCIALS

9.16.3 PRODUCTS & SERVICES

9.16.4 STRATEGY

9.16.5 DEVELOPMENTS

9.17 NESTLÉ S.A.

9.17.1 OVERVIEW

9.17.2 FINANCIALS

9.17.3 PRODUCTS & SERVICES

9.17.4 STRATEGY

9.17.5 DEVELOPMENTS

9.18 OTSUKA HOLDING CO LTD

9.18.1 OVERVIEW

9.18.2 FINANCIALS

9.18.3 PRODUCTS & SERVICES

9.18.4 STRATEGY

9.18.5 DEVELOPMENTS

9.19 PACIFICHEALTH LABORATORIES INC

9.19.1 OVERVIEW

9.19.2 FINANCIALS

9.19.3 PRODUCTS & SERVICES

9.19.4 STRATEGY

9.19.5 DEVELOPMENTS

9.20 PEPSICO INC

9.20.1 OVERVIEW

9.20.2 FINANCIALS

9.20.3 PRODUCTS & SERVICES

9.20.4 STRATEGY

9.20.5 DEVELOPMENTS

9.21 PROVEXIS PLC

9.21.1 OVERVIEW

9.21.2 FINANCIALS

9.21.3 PRODUCTS & SERVICES

9.21.4 STRATEGY

9.21.5 DEVELOPMENTS

9.22 RED BULL GMBH

9.22.1 OVERVIEW

9.22.2 FINANCIALS

9.22.3 PRODUCTS & SERVICES

9.22.4 STRATEGY

9.22.5 DEVELOPMENTS

9.23 ROCKSTAR INC

9.23.1 OVERVIEW

9.23.2 FINANCIALS

9.23.3 PRODUCTS & SERVICES

9.23.4 STRATEGY

9.23.5 DEVELOPMENTS

9.24 STARBUCKS COFFEE CO

9.24.1 OVERVIEW

9.24.2 FINANCIALS

9.24.3 PRODUCTS & SERVICES

9.24.4 STRATEGY

9.24.5 DEVELOPMENTS

9.25 SUNTORY HOLDINGS LTD

9.25.1 OVERVIEW

9.25.2 FINANCIALS

9.25.3 PRODUCTS & SERVICES

9.25.4 STRATEGY

9.25.5 DEVELOPMENTS

9.26 THE COCA-COLA CO

9.26.1 OVERVIEW

9.26.2 FINANCIALS

9.26.3 PRODUCTS & SERVICES

9.26.4 STRATEGY

9.26.5 DEVELOPMENTS

9.27 THE FRS CO

9.27.1 OVERVIEW

9.27.2 FINANCIALS

9.27.3 PRODUCTS & SERVICES

9.27.4 STRATEGY

9.27.5 DEVELOPMENTS

APPENDIX

? US PATENTS

? EUROPE PATENTS

? JAPAN PATENTS

LIST OF TABLES

ABLE 1 SPORTS & ENERGY DRINKS MARKET VOLUME, BY GEOGRAPHY, 2009 – 2016 (MILLION LITERS)

TABLE 2 SPORTS & ENERGY DRINKS MARKET REVENUE, BY GEOGRAPHY, 2009 - 2016 ($MILLION)

TABLE 3 BRAND, LINE & FLAVOUR EXTENSIONS OF MAJOR SPORTS & ENERGY DRINK BRANDS

TABLE 4 TOP FLAVOURS IN SPORTS & ENERGY DRINKS

TABLE 5 IMPACT ANALYSIS OF GROWTH DRIVERS

TABLE 6 NORTH AMERICA: NEW PRODUCTS LAUNCHE, BY POSITIONING STRATEGIES, 2008 – 2010

TABLE 7 MARKETING INVESTMENTS, BY RED BULL, 2010

TABLE 8 IMPACT ANALYSIS OF GROWTH RESTRAINTS

TABLE 9 COMPARISON OF COMMERCIAL SPORT DRINK VS. TRADITIONAL DRINK

TABLE 10 NORTH AMERICA: NEW PRODUCTS LAUNCH, BY TYPES, 2008 – 2010

TABLE 11 MARKET TREND FOR ENERGY SHOTS, 2010

TABLE 12 SPORTS & ENERGY DRINKS BRANDS, BY PACK SIZES

TABLE 13 WOMEN'S ENERGY DRINKS CONTENT

TABLE 14 COMPARISON BETWEEN SPORTS DRINKS & ENERGY DRINKS

TABLE 15 TYPES OF SPORTS DRINKS

TABLE 16 EFFECTS OF FLUID LOSS ON HUMAN BODY

TABLE 17 SPORTS DRINK INGREDIENTS & THEIR FUNCTIONS

TABLE 18 ELECTROLYTE CONTENT OF SPORTS DRINKS

TABLE 19 ELECTROLYTES INTAKE RECOMMENDATION

TABLE 20 CARBOHYDRATE CONCENTRATION IN SPORTS DRINKS

TABLE 21 SODIUM CONTENT IN SPORTS DRINKS

TABLE 22 RECOMMENDED SODIUM INTAKE

TABLE 23 KEY INGREDIENTS OF MAJOR SPORTS DRINKS

TABLE 24 ENERGY DRINK INGREDIENTS & THEIR FUNCTIONS

TABLE 25 INGREDIENT CONTENTS IN ENERGY DRINKS

TABLE 26 CAFFEINE CONTENT IN ENERGY DRINKS

TABLE 27 CURATIVE USE OF TAURINE

TABLE 28 GUARANA CONTENT IN ENERGY DRINK

TABLE 29 GINSENG CONTENT IN ENERGY DRINK

TABLE 30 L-CARNITINE IN ENERGY DRINKS

TABLE 31 GENERAL TYPE OF SUGARS USED IN ENERGY DRINKS

TABLE 32 GLUCURONOLACTONE IN ENERGY DRINK

TABLE 33 ARTIFICIAL SWEETENERS USED IN ENERGY DRINK

TABLE 34 ENERGY DRINKS MARKET, BY GEOGRAPHY, 2009 – 2016 (MILLION LITERS)

TABLE 35 ENERGY DRINKS MARKET REVENUE, BY GEOGRAPHY, 2009 – 2016 ($MILLION)

TABLE 36 SPORTS DRINKS MARKET VOLUME, BY GEOGRAPHY, 2009 - 2016 (MILLION LITERS)

TABLE 37 SPORTS DRINKS MARKET REVENUE, BY GEOGRAPHY, 2009 - 2016 ($MILLION)

TABLE 38 NORTH AMERICA: ENERGY DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 39 NORTH AMERICA: ENERGY DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 40 NORTH AMERICA: SPORTS DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 41 NORTH AMERICA: SPORTS DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 42 ASIA-PACIFIC: ENERGY DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 43 ASIA-PACIFIC: ENERGY DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 44 ASIA-PACIFIC: SPORTS DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 45 ASIA-PACIFIC: SPORTS DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 46 EUROPE: ENERGY DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 47 EUROPE: ENERGY DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 48 EUROPE: SPORTS DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 49 EUROPE: SPORTS DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 50 ROW: ENERGY DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 51 ROW: ENERGY DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 52 ROW: SPORTS DRINKS MARKET VOLUME, BY COUNTRY, 2009 - 2016 (MILLION LITERS)

TABLE 53 ROW: SPORTS DRINKS MARKET REVENUE, BY COUNTRY, 2009 - 2016 ($MILLION)

TABLE 54 U.S: ENERGY DRINKS MARKET VOLUME, BY DISTRIBUTION CHANNEL, 2009 - 2016 (MILLION LITERS)

TABLE 55 U.S: ENERGY DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2009 – 2016 ($MILLION)

TABLE 56 U.S: SPORTS DRINKS MARKET VOLUME, BY DISTRIBUTION CHANNEL, 2009 - 2016 (MILLION LITERS)

TABLE 57 U.S: SPORTS DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2009 - 2016 ($MILLION)

TABLE 58 JAPAN: ENERGY DRINKS MARKET VOLUME, BY DISTRIBUTION CHANNEL, 2009 - 2016 (MILLION LITERS)

TABLE 59 JAPAN: ENERGY DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2009 - 2016 ($MILLION)

TABLE 60 JAPAN: SPORTS DRINKS MARKET VOLUME, BY DISTRIBUTION CHANNEL, 2009 - 2016 (MILLION LITERS)

TABLE 61 JAPAN: SPORTS DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2009 - 2016 ($MILLION)

TABLE 62 U.K: ENERGY DRINKS MARKET VOLUME, BY DISTRIBUTION CHANNEL, 2009 - 2016 (MILLION LITERS)

TABLE 63 U.K: ENERGY DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2009 - 2016 ($MILLION)

TABLE 64 U.K: SPORTS DRINKS MARKET VOLUME, BY DISTRIBUTION CHANNEL, 2009 - 2016 (MILLION LITERS)

TABLE 65 U.K: SPORTS DRINKS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2009 - 2016 ($MILLION)

TABLE 66 U.S: ENERGY DRINKS MARKET VOLUME, BY TOP BRANDS, 2009 - 2016 (MILLION LITERS)

TABLE 67 U.S: ENERGY DRINKS MARKET REVENUE, BY TOP BRANDS, 2009 - 2016 ($MILLION)

TABLE 68 U.S: SPORTS DRINKS MARKET VOLUME, BY TOP BRANDS, 2009 - 2016 (MILLION LITERS)

TABLE 69 U.S: SPORTS DRINKS MARKET REVENUE, BY TOP BRANDS, 2009 - 2016 ($MILLION)

TABLE 70 JAPAN: ENERGY DRINKS MARKET VOLUME, BY TOP BRANDS, 2009 - 2016 (MILLION LITERS)

TABLE 71 JAPAN: ENERGY DRINKS MARKET REVENUE, BY TOP BRANDS, 2009 - 2016 ($MILLION)

TABLE 72 JAPAN: SPORTS DRINKS MARKET VOLUME, BY TOP BRANDS, 2009 - 2016 (MILLION LITERS)

TABLE 73 JAPAN: SPORTS DRINKS MARKET REVENUE, BY TOP BRANDS, 2009 - 2016 ($MILLION)

TABLE 74 U.K: ENERGY DRINKS MARKET VOLUME, BY TOP BRANDS, 2009 - 2016 (MILLION LITERS)

TABLE 75 U.K: ENERGY DRINKS MARKET REVENUE, BY TOP BRANDS, 2009 - 2016 ($MILLION)

TABLE 76 U.K: SPORTS DRINKS MARKET VOLUME, BY TOP BRANDS, 2009 - 2016 (MILLION LITERS)

TABLE 77 U.K: SPORTS DRINKS MARKET REVENUE, BY TOP BRANDS, 2009 - 2016 ($MILLION)

TABLE 78 MERGERS & ACQUISITIONS, 2008 – 2011

TABLE 79 NEW PRODUCTS LAUNCH, 2008 – 2011

TABLE 80 AGREEMENTS, PARTNERSHIPS, & COLLABORATIONS, 2008 – 2011

TABLE 81 EXPANSIONS IN PRODUCTION FACILITIES, 2008 – 2011

TABLE 82 GEOGRAPHIC EXPANSIONS, 2010 – 2011

TABLE 83 PROMOTIONAL ACTIVITIES, 2008 – 2011

TABLE 84 ABBOTT NUTRITION INC: REVENUE GROWTH, BY PRODUCT GROUPS, 2009 – 2010 ($MILLION)

TABLE 85 BRITVIC PLC: REVENUE GROWTH, BY SEGMENTS, 2009 – 2010 ($MILLION)

TABLE 86 KRAFT FOODS: REVENUE GROWTH, BY SEGMENTS, 2009 – 2010 ($MILLION)

TABLE 87 PEPSICO: REVENUE GROWTH, BY SEGMENTS, 2009 – 2010 ($MILLION)

TABLE 88 STARBUCKS CORPORATION: REVENUE GROWTH, BY SEGMENTS, 2009 – 2010 ($MILLION)

TABLE 89 COCA-COLA: REVENUE GROWTH, BY SEGMENTS, 2009 – 2010 ($MILLION)

LIST OF FIGURES

FIGURE 1 PORTER'S ANALYSIS

FIGURE 2 SUBSTITUTES FOR SPORTS & ENERGY DRINKS, 2009

FIGURE 3 SPORTS & ENRGY DRINK PATENTS, BY GEOGRAPHY, 2005 – 2011

FIGURE 4 PATENTS COMPARISON, BY TYPES, 2005 – 2011

FIGURE 5 NORTH AMERICA: MARKET SHARE OF TOP ENERGY DRINKS COMPANIES, 2010

FIGURE 6 EUROPE: MARKET SHARE OF TOP ENERGY DRINKS COMPANIES, 2010

FIGURE 7 ASIA-PACIFIC: MARKET SHARE OF TOP ENERGY DRINKS COMPANIES, 2010

FIGURE 8 NORTH AMERICA: MARKET SHARE OF TOP SPORTS DRINK COMPANIES, 2010

FIGURE 9 EUROPE: MARKET SHARE OF TOP SPORTS DRINK COMPANIES, 2010

FIGURE 10 ASIA-PACIFIC: MARKET SHARE OF TOP SPORTS DRINK COMPANIES, 2010

FIGURE 11 SPORTS DRINK END-USERS

FIGURE 12 YOUTH & ADULT ENERGY DRINK CONSUMERS, 2009

FIGURE 13 SPORTS & ENERGY DRINKS MARKET, BY GEOGRAPHY, 2011

FIGURE 14 SPORTS & ENERGY DRINKS, BY DISTRIBUTION CHANNEL

FIGURE 15 U.S: RED BULL DISTRIBUTION STRATEGY

FIGURE 16 MAJOR GROWTH STRATEGIES

FIGURE 17 NEW PRODUCTS LAUNCH, 2008 – 2011

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