Specific Media Appoints Larry Madden as Chief Financial Officer

IRVINE, Calif., March 5, 2013 /PRNewswire/ -- Specific Media, a digital media company, today announced that it has appointed Larry Madden as chief financial officer. In his new role, Madden will focus on finance, accounting and tax activities across Specific Media and its affiliate brands, including Myspace.

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Madden brings over 25 years of finance experience to his new role, having worked with some of the most successful entrepreneurs in the media and entertainment industries.  Prior to joining Specific Media in September 2012, Larry most recently worked with Robert Sillerman as CFO of SFX Entertainment and with Simon Fuller as CFO of both 19 Entertainment and XIX Entertainment.

Larry also served as Executive Vice President and Chief Financial Officer of the Weinstein Company, a full service movie and TV production company where he was instrumental in helping the company raise nearly $2 billion of capital. Prior to the Weinstein Company, Larry spent over 10 years as a finance executive and CFO of several media companies in the public and private sectors, including Loudeye, EMAK Worldwide, Atomic Pop, Def Jam Recordings, and PolyGram International.

"We are pleased to welcome Larry to the executive team," said Tim Vanderhook, Specific Media Co-Founder, President and CEO. "His strong background in finance makes me confident that his skills and insight in the entertainment industry will help drive growth for the company moving forward."

"I am thrilled to take on this new role and look forward to supporting and managing the financial growth of the Specific Media business," said Madden. "I admire the entrepreneurial spirit of the executive team and am excited to work on building the company's internal infrastructure and outlining a successful vision for Specific Media's future."

Larry began his career in public accounting for eight years at Ernst & Young working on media and entertainment accounts. Larry received a BS in Accounting from the State University of New York at Albany and an MBA in Finance and Strategic Management from New York University.

About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media's suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.

SOURCE Specific Media

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