SpartanNash, Daymon Worldwide To Collaborate For Store Brand Excellence

News provided by

Feb 20, 2014, 12:03 ET

GRAND RAPIDS, Mich. and STAMFORD, Conn., Feb. 20, 2014 /PRNewswire/ -- SpartanNash (NASDAQ: SPTN) and Daymon Worldwide announced today that the two companies will collaborate to create and merchandise a variety of Private Brand products across multiple categories. The products will be sold through SpartanNash's 172 retail stores and more than 1,900 independent retailers under such brand names as Our Family®, Spartan™, Spartan Fresh Selections, Nash Brothers Trading Company, TopCare and other high-quality brands in 44 states.

The collaboration extends a relationship that began in 2004 when the former Spartan Stores company selected Daymon Worldwide as its private brand business partner. Following the 2013 merger with the Nash Finch Company, the new SpartanNash re-opened the competition for this prestigious business, and Daymon once again emerged as the preferred provider to the now-combined enterprise.

Under the new agreement, experts from Daymon Worldwide will collaborate with SpartanNash leaders to help drive stronger store brand performance for our independent retailers, corporate stores and military segments. Daymon Worldwide will deploy its expertise in consumables retailing—including sourcing, design, logistics, consumer trends, category insights, and retail merchandising—to foster greater penetration for SpartanNash's Private Brands. The planned end result will be more variety and choice for SpartanNash customers, and better business performance for the enterprise.

"We are honored by the trust and partnership of our friends at SpartanNash, and energized by their vote of confidence in our team," said Rhonda Levene, Daymon Worldwide CFO and Chief Customer Officer, North America Private Brand. "Our mission is to deliver unique solutions so that retailers can achieve differentiation, drive profitable sales growth, and win customer loyalty. We extend our thanks to the entire SpartanNash organization for this opportunity."

"Daymon worldwide has been instrumental in the development and growth of the Spartan private brand business and we are excited about what their knowledge, skills and people will bring to the growth of SpartanNash's broader portfolio of brands," said John Paul, Vice President of Private Brands for SpartanNash. "The new Daymon partnership in conjunction with SpartanNash's TOPCO membership positions our company as a global purchaser of private label products."

About SpartanNash:
SpartanNash (SPTN) is a Fortune 500 company and the largest food distributor serving military commissaries and exchanges in the United States, in terms of revenue. The Company's core businesses include distributing food to military commissaries and exchanges and independent and corporate-owned retail stores located in 44 states and the District of Columbia, Europe, Cuba, Puerto Rico, the Azores, Bahrain and Egypt. SpartanNash currently operates 172 supermarkets, primarily under the banners of Family Fare Supermarkets, No Frills, Bag 'n Save and Econofoods.

About Daymon Worldwide:
Daymon Worldwide is the only full-service global Private Brand and Consumer Interactions expert. We currently provide retail branding and sourcing expertise to more than 100 major retailers and nearly 6,000 manufacturers in 50 countries. Daymon teams work directly and collaboratively with the world's leading suppliers and retailers to create and market ownable, differentiated brands in the marketplace that deliver exceptional value and improve people's lives. We currently handle more than 1,700 brands and approximately 165,000 individual SKUs globally. The company's expertise includes Private Brand development, branding and strategy, insights and measurement, global sourcing and shopper and consumer experience marketing. Founded in 1970, today Daymon has more than 35,000 associates worldwide, with offices located across six continents. For more information, please visit www.daymon.com.

Media contacts:
Carolyn Knott, Director, PR	Meredith Gremel
Daymon Worldwide	SpartanNash
[email protected]	[email protected]
P: 203-352-7859	P: 616-878-2830

Bill McCue, Vice President
North 6^th Agency
[email protected]
P: 212-334-9767