Sonic Foundry Named Exclusive Webcasting Sponsor for Streaming Media Readers' Choice Awards

MADISON, Wis., Nov. 2, 2010 /PRNewswire/ -- Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced Sonic Foundry Event Services has been selected to webcast the 2010 Streaming Media Readers' Choice Awards honoring online video and streaming solutions in today's marketplace.

The awards ceremony is taking place tonight during a reception at Streaming Media West at the Hyatt Regency Century Plaza, Los Angeles, California. It will be streamed live at 7:30 p.m. PDT, and can be viewed at http://sofo.com/3e824.

The awards were established in 2007 to honor the success of streaming technology and services companies fueling industry growth. This year more than 7,000 Streaming Media magazine and StreamingMedia.com readers cast more than 58,000 votes on the top performing vendors in each of 22 categories,

Sonic Foundry's Event Services is a leading provider of webcasting for blended events and conferences. The group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.

Since its introduction in 2003, Sonic Foundry's webcasting platform has set the standard for delivering exceptional instruction and sharing knowledge online. Trusted by educational institutions, corporations and government, the patented Mediasite webcasting and content management system automates the capture and management of multimedia presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Event Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.