Sonic Foundry Announces Advanced Integration Services for the Mediasite Webcasting and Video Content Management Platform

MADISON, Wis., April 9, 2012 /PRNewswire/ -- Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for lecture capture, enterprise and event webcasting, today announced advanced integration services for the Mediasite webcasting and video content management platform. The announcement comes in direct response to clients increasingly seeking deeper levels of integration services to support a wide-ranging number of enterprise applications and databases.

Sonic Foundry has provided integration and interface connectivity for almost a decade, including out of the box integration with authentication providers such as LDAP and Active Directory; modules and code samples for room control systems from AMX, Crestron and other serial control systems; videoconferencing systems from Polycom and TANDBERG/Cisco; and integration with learning management systems from Blackboard and Moodle.  Advanced integration has also been available programmatically via the Mediasite EDAS (External Data Access Service) API.

However, many organizations do not have the internal expertise or resources available to take full advantage of the continuously evolving Mediasite integration capabilities while keeping pace with the proliferation of ever more complex technology platforms.  Mediasite capabilities that can now be accessed via API include automated scheduling, custom registration, ecommerce, student information systems (SIS) and advanced analytics. Sonic Foundry's new level of integration services can also create customized, sophisticated interfaces to training portals, enterprise content and course management systems, rapidly scaling lecture capture and streaming video adoption across the enterprise.

"We conduct onsite land management certification courses for non-students every six weeks, but we're seeing an increased demand from our customer base to provide an online training module. Sonic Foundry will custom-develop an e-commerce module that will allow us to set up an online store with all of the recorded sessions. The land management students will be able to login, purchase the sessions and view the classes online," said Chuck Miller, director of technology for Texas Christian University, Neeley School of Business. "The team at Sonic Foundry has been very helpful and is helping us to meet a demand from our customers that we couldn't meet otherwise."

Staff working on advanced integration services will deploy custom solutions for individual clients, and also contribute packaged integrations back to the Mediasite user group to help reduce the integration backlog faced by many enterprise and education organizations.

"We look forward to providing a new level of interoperability between Mediasite and the legacy systems prevalent among many of our enterprise clients, as well as new tools emerging daily," said Rob Lipps, executive vice president of Sonic Foundry. "By integrating these now disparate systems and applications, Sonic Foundry helps organizations like TCU further leverage their existing infrastructure to more quickly realize the value of video-based instruction and online training through Mediasite."

The patented Mediasite webcasting and video content management system quickly and cost-effectively automates the capture, management, delivery and search of live and on-demand streaming videos and rich media presentations that combine video with high-resolution image content.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the trusted market leader for enterprise webcasting and lecture capture, providing video communication solutions for education, business and government. Powered by the patented Mediasite webcasting platform and Mediasite Events group, the company empowers people to transform the way they communicate online, using video webcasts to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.