SONATA Launches Mobile Platform Using Location to Build Custom Audiences for Global Brands

NEW YORK, March 24, 2015 /PRNewswire/ --

SONATA USA Corp. (http://www.sonatalocal.com), a subsidiary of the premium European advertising network, TAPTAP, has launched the first geo-contextual and geo-behavioral global advertising platform, further advancing mobile audience targeting. The Sonata platform offers brands the ability to build custom audience segments based on consumers' location patterns. This methodology improves the accuracy of a brand's targeting because it is based on actual consumer behavior as well as additional contextual characteristics, allowing brands to accurately attribute mobile advertising to real world results. Sonata has also appointed Lara Mehanna to the position of General Manager, VP Sales and Business Development. Lara is responsible for leading all U.S. operations and sales for Sonata, and brings more than 15 years of leadership and sales expertise in mobile, advertising and digital marketing from AOL, Millennial Media, and DataXu to her new role.

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"Where you are is who you are," said Alvaro del Castillo, Founder and CEO of TAPTAP Networks, parent company of Sonata. "Location history brings unique behavioral data that is closely related to our interests at a point in time. Our technology takes us a step further; it enables brands to attribute digital efforts with real world results and optimize and retarget from there. Global, national and local brands are now able to measure real return on ad spend in the digital and physical world within one platform."

Utilizing predictive geo-behavioral capabilities, geo-contextual data such as weather, and proprietary location technology, Sonata's platform enables brands to activate one strategy across local, national, and global markets, create geo-profiles, and measure success in real-time through online and offline attribution. As a result, increased engagement has increased in-store visits and sales. Sonata is investing heavily in its location technology as illustrated by its Q3 2014 acquisition of beacon company, Grasner.

Sonata partners with global brands in the CPG, pharmaceutical, automotive, and retail sectors. Many clients have successfully driven results as described by Margarita Rodriguez, Advertising Senior Manager at Hyundai, "We have seen a lift of test drivers after applying geo-behavioral targeting plus location based retargeting to our campaigns."  Additionally, a leading global pharmaceutical company who ran campaigns in multiple countries was able to measure actual sales lift in Hong Kong, one of its major markets, using Sonata's platform.

About SONATA USA Corp. 

SONATA is the first global mobile advertising platform focused entirely on driving results at the physical level for local, national and global advertisers. Built mobile-first by former retailers, our technology leverages geo-enabled devices such as smartphones and tablets along with socio-demographic signals to accurately pinpoint, target, and serve ads to users who are most likely to visit a particular local business. Based in New York City and Madrid, Sonata operates in the U.S., Europe and Latin America as a privately held company owned by parent company, TAPTAP Networks. Follow Sonata on Twitter or learn more at http://www.sonatalocal.com.

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SOURCE Sonata USA