Some Say "Finally!" Significantly More Marketers Set To Increase 2014 Spending

RSW/US Survey Leaves Marketing Agencies Feeling Great About Year

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Jan 27, 2014, 10:00 ET

CINCINNATI, Jan. 27, 2014 /PRNewswire/ -- RSW/US, the Nation's #1 outsourced lead generation & business development firm for marketing agencies released their latest survey report: The 2014 Agency-Marketer New Year Outlook Report. The survey was completed by 150 senior level marketers and 170 marketing agency executives during December, 2013.

Reebok, Acura, MetLife and Hilton were among the marketers represented in the survey, with the agency sample including execs from shops like Leo Burnett, DDB, JWT and Y&R.

The RSW/US survey covered a range of topics related to the New Year including ad agency new business, the value of inbound marketing, marketer/agency expectations in 2014, the importance of agency specialization, and the continuing evolution of digital and the future of advertising.

So what's the good news for marketing agencies?

Marketers surveyed stated they plan an increase in marketing spends this year. 50% of Marketers expect to either "somewhat" or "significantly" increase their marketing spends in 2014 (as compared to only 38% in 2013, 41% in 2012 and 2011). Only 27% of marketers think their spending levels will decrease in 2014.

According to Mark Sneider, RSW/US Owner & President, "It is very positive to see more marketers intending to increase spends in 2014. And while this is great news for agencies, the implication for agencies is that they are going to have to stay on top of their new business activities to take full advantage of marketers looking to change firms outright - or those exploring project relationships. Fall asleep at the wheel and someone else will come in and grab your lunch!"

Sneider goes on to say, "As we rolled into the second half of 2013, more of our RSW/US agency clients were winning business and more of their clients were starting to spend or increase spending. I think what we're seeing with agencies now suggests that they are riding off a strong end of year in 2013, that they expect to see continue into the New Year."

According to the survey, 60% of marketing agencies expect their marketing counterparts to increase spends in 2014.

About RSW/US

RSW/US is a full service, outsourced agency new business development firm that helps marketing service firms (exclusively) find and win new business. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at [email protected].

Contact: Mark Sneider
Phone: 513-559-3101
Email: [email protected]

SOURCE RSW/US