Solta Medical Recognized for Outstanding Marketing and Public Relations Efforts

HAYWARD, Calif., Nov. 22, 2010 /PRNewswire/ -- Solta Medical, Inc. (Nasdaq: SLTM), the pioneer in fractional resurfacing and non-invasive skin tightening and a market leader in aesthetic skin treatments has been honored, again this year, for its illumiNATION tour with two esteemed awards.  The 2010 PRSA of Georgia Phoenix Award reigns as a highly acclaimed and distinguished award, which Solta's illumiNATION tour won in the "Best Special Events and Observances" category. Competing with almost 5,000 worldwide entries, Solta's illumiNATION tour also won a highly regarded Platinum MarCom Award from the Association of Marketing and Communication Professionals.

Not only did Solta's tour program attract media attention, its breakthrough Thermage, Fraxel and Isolaz technologies also continued to garner significant media attention. In July 2010, the Today Show, featured all three treatments and incorporated four patient success stories. For this outstanding media story, Solta was honored with a second MarCom Award in the media placement category.

"Earning four accolades in public relations and marketing this year is a tremendous accomplishment for Solta," said Jeff Nardoci, Vice President of Global Marketing at Solta Medical. "But, the true success and satisfaction is derived from launching compelling campaigns that resonate with our key physicians and their patients, who are the heart and soul of our company.  As we look into next year, we are excited to continue building ground-breaking and eye-catching campaigns."

While creating the illumiNATION tour, Solta wanted to build awareness among physicians and patients, reinforce brand leadership for Thermage and Fraxel and grow its social presence via Facebook, Twitter YouTube and Flickr. Solta met its aggressive goals and garnered more than 200 million media impressions from the U.S. and European tour alone, as well as met with thousands of tour visitors and experienced a significant sales increase with the new Thermage CPT and Fraxel re:store Dual products.

"We are proud that Solta Medical continues to be recognized as a leader in marketing and communications" said Stephen J. Fanning, Chairman of the Board, President and CEO of Solta Medical, Inc. "These awards further illustrate our innovative approach to educate the public on these new products that will continue to change the way people think about aesthetic procedures. We believe all of our pioneering technologies deserve unique introductions to the market, so we will continue to focus on campaigns that emotionally connect with our customers and their patients."

About the Thermage CPT system

The Thermage CPT system represents a leap forward in skin tightening and body contouring technology. The Thermage CPT incorporates proprietary Comfort Pulse Technology™, along with a breakthrough vibrating hand piece, to offer the maximum in treatment efficacy and patient comfort. Thermage is the premier non-invasive procedure to help tighten and contour skin in a single treatment with no surgery, no injections and little to no downtime.

About the Fraxel re:store Dual system

The new non-ablative Fraxel re:store Dual system takes the industry leading Fraxel technology to the next level by adding a novel 1927 nm wavelength, the first-ever application of a Thulium laser in the aesthetics market. The new wavelength enables physicians to treat multiple body areas in one treatment session and better address pigmentation and other dyschromia with minimal discomfort.

ABOUT SOLTA MEDICAL, INC.

Solta Medical, Inc. is a global leader in the medical aesthetics market providing innovative, safe, and effective solutions for patients that enhance and expand the practice of medical aesthetics for physicians. The company offers products to address a range of skin issues under the industry's four premier brands: Thermage®, Fraxel®, Isolaz®, and CLARO®. Thermage is an innovative, non-invasive radiofrequency procedure for tightening and contouring skin. As the leader in fractional laser technology, Fraxel delivers minimally invasive clinical solutions to resurface aging and sun damaged skin. Isolaz is the only laser or light based system indicated for the treatment of inflammatory acne, comedonal acne, pustular acne, and mild-to-moderate inflammatory acne. CLARO is a personal care acne system that is the only FDA cleared over-the-counter IPL device that uses a powerful combination of both heat and light to clear skin quickly and naturally. Since 2002, approximately one million Thermage, Fraxel and Isolaz procedures have been performed in over 100 countries. For more information about Solta Medical, call 1-877-782-2286 or log on to www.Solta.com.

© 2010 Solta Medical, Inc. All rights reserved. Thermage, Fraxel, Fraxel re:store, Isolaz and Solta Medical are trademarks or registered trademarks of Solta Medical, Inc. or its subsidiaries.

SOURCE Solta Medical, Inc.

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