Soles4Souls®, the Shoe Charity Announces Partnership With Sportlifestyle Brand PUMA®

Footwear company to collect shoes for charity

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Jun 17, 2010, 05:32 ET

WESTFORD, Mass., June 17 /PRNewswire/ -- Soles4Souls announced today its partnership with PUMA to collect new and gently used shoes at the company's 100 store locations. In addition, PUMA is expanding the program by accepting monetary donations for Soles4Souls, the international shoe charity, in its stores. From mid-June to mid-July, PUMA is encouraging consumers to bring in any pair of gently worn shoes – any brand, any style – for 30% off a new pair of sneakers at PUMA Stores and 15% off at PUMA Outlet Stores. Monetary donations benefiting the charity will be accepted at PUMA Stores in increments of $1, $5, $10, as well as on shop.puma.com.

Soles4Souls, a Nashville, Tennessee based non-profit organization focused on providing free shoes to those in need around the world, is joining forces with PUMA and the general public to help spread the charitable spirit. Together, they will be hosting a giant outdoor PUMA Shoe Toss in selected locations: pitch your shoe donations at three targets to win prizes like PUMA Store gift cards and tote bags. Those with poor aim need not worry, though – everyone takes home something, including that discount coupon for their new pair of PUMAs, just for participating. Cities include Santa Monica, New York, Chicago, and Boston.

About PUMA

PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

About Soles4Souls

Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 10 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.

SOURCE Soles4Souls