Soften the Rough Skin Burdening Your Elbows and Knees with AmLactin XL®: The Moisturizer Armed to Take on Severe Dry Skin

MAPLE GROVE, Minn., July 26, 2011 /PRNewswire/ -- Rough patches of dry, flaky skin on your elbows and knees are your body's call to arms to start protecting them from severe dry skin with AmLactin XL® Moisturizing Lotion. AmLactin XL® contains a unique (patent-pending) ULTRAPLEX® formula, an extra-strength blend of three moisturizing compounds derived from lactic acid, that provides superior hydration for dry skin that is often unsightly and, let's face it—a pain to get rid of. This summer, soften the burden of rough skin by applying AmLactin XL® to elbows and knees twice a day.

"We spend all day leaning, kneeling, and bending, yet we often forget about our poor elbows and knees when it comes to skin care. Consequently, they fall victim to severe dry skin," said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. "I recommend AmLactin XL® to my patients because it can help to soften and smooth even the roughest patches of skin by exfoliating and sloughing away the thick, dead skin and locking in long-lasting moisture."

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It can also be associated with a skin condition called Keratosis Pilaris (KP).  According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris (KP)

People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however, it tends to run in families.  It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

About the AmLactin® Family of Moisturizers

The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid (AHA) therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® Moisturizing Lotion for severe, dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® contains the unique (patent-pending) ULTRAPLEX® formula, which is an extra-strength blend of three moisturizing compounds that are derived from lactic acid, an alpha-hydroxy acid. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

Sunburn Alert: This product contains an alpha-hydroxy acid (AHA) that may increase your skin's sensitivity to sunburn. Be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterward.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, www.drugstore.com and other fine retailers nationwide. For more information, visit www.amlactin.com where you can search the store locator to find a store where AmLactin® can be purchased and download valuable coupons. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on "How Lactic Acid Works," visit www.littleredbumps.com.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors' skin care recommendations.

Upsher-Smith

Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures, distributes, and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-changing healthcare environment.

For more information, visit www.upsher-smith.com.

Sources:

American Academy of Dermatology. "Dry Skin & Keratosis Pilaris." Educational Pamphlet, 2009.

Nili, A. "Keratosis Pilaris." http://emedicine.medscape.com/article/1070651-overview. June 6, 2011.

Data on File.  Upsher-Smith Laboratories, Inc.

SOURCE Upsher-Smith Laboratories, Inc.