Social Media in Retail Banking

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

http://www.reportlinker.com/p01029513/Social-Media-in-Retail-Banking.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Synopsis

Social media interactions provide banks with a platform to reach out to their customers and deal with issues in real time, which increases both the quality of their service and the levels of consumer trust. With banks now able to track each customer relationship through social media analytics, social media data can be integrated into a broader customer intelligence strategy to help banks gain a customer centric understanding of their products, services and brand as a whole.• This report covers the usage of social media in retail banking in various countries across the globe.• It provides information on social media penetration globally, as well as social media usage by various banks in different countries.• It also covers the technological advancements which enhance social media in the retail banking system.• The report also features key developments in social media in developing markets such as China and India.

Summary

Social media is a potential channel for managing effective customer relationship management for retail banks. The adoption and use of digital channels, such as mobile phones and social media, has grown rapidly over the last decade. To reduce their cost of operations, they are adopting social media to market their products and services. This trend is accelerating the adoption rate of social media marketing by retail banks across the globe.

Scope

This report will allow you:• To understand the future potential of social media in retail banking.• To understand the usage of social media by retail banks in developed countries and developing countries.• Gain insight into the key technology developments for social media management for managing effective customer relationship management.• To analyze social media trends globally.

Reasons To Buy

• Provides detailed analysis on social media in retail banking globally.• There is a special emphasis on the opportunities available in emerging markets.• The report also focuses on various social media management tools to automate social media usage in various organizations in the global market.• Provides in-depth analysis of challenges faced by the retail banking system in the adoption of social media.

Key Highlights

• Social media marketing is replacing traditional marketing in global markets and this is an emerging trend.• Social media tools are supporting social media adoption by various senior management members in various retail banks.• Web-enabled smart phone penetration is expected to be a key driver in social media adoption by banks across the globe.• Use of smart phones has grown faster than the rate of new broadband connections.

Table of Contents1 Executive Summary2 Introduction3 Social Media Role in Retail Banking3.1 What is the Value of a Fan?3.2 Banks Look to Geospatial Marketing Campaigns to Drive Customer Behaviour3.3 The Top 150 Banks on Facebook3.3.1 Strengthening social media engagement through sponsorships3.4 The Need for Stronger Customer Relationships3.5 What Kind Of Relationship Do You Want With Your Customers?3.6 Service4 Global Consumer Trends in Social Media4.1 Consumers Want More Digital Engagement4.2 Marketing Snapshot5 Commonly Used Social Media Tools and Their Penetration5.1 Common Social Media Platforms5.2 Social Media Management Tools (SMM)5.3 The Mobile Channel5.4 Interview with Barrie Neill, Retail Banking Consultant SAS UK & Ireland6 Social Media Usage by Retail Banks in North America6.1 Social Media in the US6.1.1 Top social networking sites in the US6.1.2 Trends in US social media6.1.3 Case studies6.1.4 The future of social media in the US7 Social Media Use by Retail Banks in Europe7.1 Introduction to Social Media in Europe7.2 Social Media in Germany7.2.1 Top social networking sites in Germany7.2.2 Trends in German social media7.2.3 Case studies7.2.4 Future of social media in Germany7.3 Social Media in France7.3.1 Top social networking sites in France7.3.2 Case study7.3.3 The future of social media in France7.4 Social Media in Russia7.4.1 Top social networking sites in Russia7.4.2 Trends in Russian social media marketing7.4.3 Case study7.4.4 The future of social media in Russia8 Social Media Usage By Retail Banks in Emerging Markets8.1 Introduction to Social Media in Emerging Markets8.2 Social Media in China8.2.1 Top social networking sites in China8.2.2 Trends in Chinese social media8.2.3 Case study8.2.4 The future of social media marketing in China8.3 Social Media in India8.3.1 Top social networking sites in India8.3.2 Trends in Indian social media8.3.3 Case study8.3.4 The future of social media in India8.4 Social Media in South Korea8.4.1 Top social networking sites in South Korea8.4.2 Trends in South Korean social media8.4.3 Case Studies8.4.4 The future of social media in South Korea8.5 Social Media in the UAE and Other Arab Countries8.5.1 Top social networking sites in the UAE8.5.2 Trends in UAE social media8.5.3 Case studies8.5.4 The future of social media in the UAE9 Retail Banks' Challenges in Effective Social Media Adoption9.1 Customer Dimension9.2 Competition Dimension9.3 Environment Dimension10 Conclusion11 Appendix11.1 Methodology11.2 Contact Us11.3 About Timetric11.4 DisclaimerList of TablesTable 1: Top Banks on FacebookTable 2: Top Five Display Categories by Share of Spend (%), 2011 vs 2010Table 3: Social Media Usage Statistics, 2012Table 4: Market Environment for Social Media Marketing in the US – Key Facts, 2011Table 5: Market Environment for Social Media Marketing in the US – Key Facts (2011)Table 6: Social Media Marketing in Germany – Key Facts, 2011Table 7: Demographic Profile of the Top Five Social Networking Sites in Germany, 2011Table 8: Online Video Platforms Sorted by Unique Viewers in Germany (in Thousands)Table 9: Environment for Social Media Marketing in France – Key Facts (2011)Table 10: Social Media Penetration in France – Key Facts (2011)Table 11: Market Environment for Social Media Marketing in Russia – Key Facts, 2011Table 12: Market Environment for Social Media Marketing in China (Key Facts – 2011)Table 13: Market Environment for Social Media Marketing in India (Key Facts – 2011)Table 14: Demographic Profile of Social Media Users in South Korea (%)Table 15: Market Environment for Social Media Marketing in Korea – Key Facts (2011)Table 16: Market Environment for Social Media Marketing in the UAE – Key Facts (2011)

List of Figures

Figure 1: T-Mobile Viral Video on YouTube, 2009

Figure 2: Consumer Willingness to Pay for Digital Services

Figure 3: Consumer Willingness to Pay for Good Service

Figure 4: Consumers Access Online Content Via Apps or Mobile Internet in the UK (%), 2011

Figure 5: Indicators to Measure the Performance of Online Marketing Campaigns

Figure 6: Use of Social Media Sites (%), 2011

Figure 7: Current Status of SMM Tools and Services, 2012

Figure 8: Social Media in North America and Retail Banks Active on It, 2011

Figure 9: Top 10 Social Networks and Blogs – Unique Audience (Thousands)

Figure 10: JPMorgan Chase Corporate Challenge Page on Facebook

Figure 11: CitiBank Company Page on Twitter

Figure 12: Snapshot of European Social Media and Retail Banks on It – 2011

Figure 13: Ranking of the Top 10 Online Media in Germany Based on Unique Visitors, 2011

Figure 14: Share of Social Media by Various German Banks (%), 2010

Figure 15: Demographic Reach of the Top Five Social Networking Sites in Germany (%), 2011

Figure 16: Top 10 Key Usage Areas of Social Media in Germany and Its Share of Social Media

Figure 17: Snapshot of Deutsche Bank's Company Page on Facebook

Figure 18: Share of Social Networking and Facebook Markets by Reach (%), 2011

Figure 19: Demographic Profile of Social Network Users in France

Figure 20: Snapshot of Promsvyazbank's Facebook Social Media Initiative

Figure 21: Sberbank's Online Savings and Social Media App

Figure 22: Snapshot of Social Media and Active Banks in Asia, 2011

Figure 23: Social Networking Users in Emerging Markets

Figure 24: Social Network Users and Penetration in China (2011–2014)

Figure 25: Age Distribution of Internet users in China

Figure 26: Social Network Users of Various Sites in India, 2012

Figure 27: Snapshot of 'Living Your Passion', a Social Initiative Launched by ICICI Bank

Figure 28: Adoption of 'Living Your Passion', a Social Initiative Launched by ICICI Bank

Figure 29: Standard Chartered Bank's IFE Facebook Page

Figure 30: Social Media Use by Companies in South Korea (%)

Figure 31: Handset Type Amongst Mobile Users Aged 16?64 Years (Primary Phone)

Figure 32: Incidence of Application Usage and Median Number of Applications Used

Figure 33: Areas of Social Media Requiring Improved Approaches

Figure 34: Number of Facebook Users % of Users in Arab Region (June 2012)

Figure 35: Penetration of Social Media Users in the Arab Countries (June 2012)

Figure 36: Snapshot of Mashreq Bank's Presence on Facebook

Figure 37: Challenge Dimensions in Social Media Adoption

Hewlett-Packard CompanyChina Merchants BankFacebookTwitterSkyRockRenRenICICI BankStandard Chartered BankYouTubeInfosysMicrosoftLinkedInMySpace

To order this report:e-Commerce Industry: Social Media in Retail Banking

Nicolas Bombourg

Reportlinker

Email: [email protected]

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Intl: +1 805-652-2626

SOURCE Reportlinker

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