Snowed In? Log on to Lands' End's Virtual Snow Day

DODGEVILLE, Wis., Feb. 1, 2011 /PRNewswire/ -- In anticipation of a snow day for millions on Wednesday, February 2, 2011, Lands' End is launching a campaign to engage with those that want to log online while snowed in.  From Facebook contests at www.facebook.com/landsend to a "Twitter Storm" of activities, questions and giveaways at @LandsEndPR on Twitter, the company is prepared to offer a flurry of activities for those with impending cabin fever.

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"We know our customers will naturally be online tomorrow and wanted to offer a way to engage with our brand in a fun, topical way," said Susan Sachatello, Chief Marketing Officer, Lands' End.  "As a result, we will launch a variety of activities on Facebook as well as a unique Twitter event called the Twitter Storm."

Lands' End Twitter Storm

From 11:00 a.m. until 3:00 p.m. (EST), Lands' End will engage with Twitter followers as part of a "Twitter Storm" of activities.  The company will tweet from @LandsEndPR posing fun weather trivia, snow day questions and offering great giveaways for followers.

Lands' End Twitter Storm

About Lands' End

Lands' End® is one of the world's largest retailers of clothing for the family.  In addition, Lands' End offers an innovative collection of fine quality goods for the home.  Lands' End merchandise can be purchased online at www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands' End Shop at Sears.  Lands' End Canvas™, a new collection of lifestyle apparel for men and women can be found at www.landsendcanvas.com or by calling 1-877-877-1963.  Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.®

SOURCE Lands' End

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