Snoop Dogg to Perform at Fantasy Football SUPERDRAFT™ at the Palms Casino Resort in Las Vegas

NEW YORK, July 19 /PRNewswire/ -- BIG Entertainment & Media Group ("BIG") announced today that Snoop Dogg, the Grammy-nominated artist, will be the headline musical performer at its second-annual Fantasy Football SUPERDRAFT™ at the Palms Casino Resort in Las Vegas. Snoop Dogg will perform at the outdoor SUPERDRAFT Tailgate Party on Friday, August 27, and the concert will be exclusively available for SUPERDRAFT attendees only. Passes for the SUPERDRAFT weekend are on sale now at http://www.fantasysuperdraft.com.

"This is a one-of-a-kind opportunity in a very unique setting," said Eric Simon, CEO of BIG. "Imagine going to a great tailgate party at the hottest hotel in Las Vegas with Snoop Dogg performing 30 feet away from you and your friends. It's the perfect way to kick off football season."

The Tailgate Party and concert is just one part of the Fantasy Football SUPERDRAFT, which is being hosted at the Palms after a successful debut in 2009. SUPERDRAFT is the premier live entertainment celebration to kick off the 2010 football season for fantasy football participants and casual football fans alike. SUPERDRAFT attracts fantasy leagues from around the country to conduct their drafts in an affordable, one-of-a-kind party environment. SUPERDRAFT also provides an unmatched atmosphere of music, events hosted by Stacy Keibler and other celebrities, and VIP access for all football fans to enjoy.

The 2010 SUPERDRAFT at the Palms will feature the Ultimate Draft Room, an environment that allows attendees to use whatever draft structure they choose (whether live or online), including their choice of online fantasy football service provider. The room will include everything necessary to make an unforgettable draft experience, including food and beverage specials, Wi-Fi availability, roaming fantasy football experts, athlete appearances and SUPERDRAFT models.

The 2010 SUPERDRAFT will also feature the SUPERDRAFT Model Search, a contest to determine the Model Team that will represent the SUPERDRAFT brand for the 2010-11 season in national marketing and media appearances and promotional materials. A casting call for participants will take place at the Palms, with winners chosen at an event during SUPERDRAFT weekend.  Winners will receive cash prizes and will be featured on www.FantasySuperdraft.com.

SUPERDRAFT will also include celebrity-hosted VIP parties at Vegas' top nightclubs, poolside festivities throughout the weekend and a live webcast of the Katalyst-produced show "Fantasy Football Live!", hosted by Ashton Kutcher and fantasy expert Nathan Zegura of TheFantasyConsultant.com.

Tickets for the 2010 SUPERDRAFT are just $125 and provide access to the entire three-day event, which includes:

• VIP Party on Thursday, August 26
• Tailgate Party and Concert with Snoop Dogg on Friday, August 27
• Celebrity-hosted VIP Party with host Stacy Keibler on Friday, August 27
• SUPERDRAFT Ultimate Draft Room on Saturday, August 28
• The opportunity to upgrade to a SUPERDRAFT Private Draft Suite at the Palms Casino Resort
• VIP Party on Saturday, August 28
• "Overtime" pool festivities on Sunday, August 29 at the Palms Casino Resort

About SUPERDRAFT

SUPERDRAFT will be held at the Palms Casino Resort in Las Vegas. The Palms' SUPERDRAFT package will include exclusive promotional rates, VIP parties, live concerts, exclusive access to entertainment venues at the Palms and a custom-designed draft room. Go to www.fantasysuperdraft.com for all details.

SOURCE BIG Entertainment & Media Group

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