SNICKERS® Live Super Bowl 51 Fail Attributed To Hunger

Adam Driver Misses Cue During Live Super Bowl LI Commercial

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Feb 06, 2017, 11:16 ET

HACKETTSTOWN, N.J., Feb. 6, 2017 /PRNewswire/ -- Hunger was the root cause of an off the field fumble during the SNICKERS® live Super Bowl LI commercial last night as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you're hungry and off your game.

In response, SNICKERS® released the following video statement featuring Driver: https://www.youtube.com/watch?v=UiQFIAQ-Bd8&feature=youtu.be .

"Just as life often imitates art, hunger got the best of Adam Driver," said Allison Miazga-Bedrick, SNICKERS® Brand Director. "We recognize the Snickers Live Super Bowl Commercial did not go as planned, so we're issuing a buy one get one free offer for regular SNICKERS® or SNICKERS® Crisper bars at retailers nationwide to help fans prevent hunger mishaps of their own."

The commercial was meant to be part of a fully integrated 360 campaign to reinforce the brand's connection to hunger satisfaction before, during and after Super Bowl LI. For more information on SNICKERS® Super Bowl LI campaign visit SNICKERS® on Facebook, Twitter or YouTube.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.

For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.

SOURCE Mars, Incorporated