Snaps Announces First-Ever Partnership with GIPHY

NEW YORK, April 20, 2016 /PRNewswire/ -- Snaps, the first brand marketing platform for mobile messaging, today announced a partnership with GIPHY, the world's first and largest GIF platform. Snaps will kick off the partnership with one of its most popular keyboard campaigns, Comedy Central's "Broad City." The keyboard will include GIFs of the show's colorful cast.

With GIPHY, Snaps' platform customers will have a new way to engage directly with their audiences through the Snaps dashboard by adding GIFs from GIPHY into their Snaps keyboards. In addition to being able to use GIPHY, Snaps will continue to offer its brands with standard features such as branded emojis, stickers, and videos from the dashboard to for distribution across the world's largest mobile messaging apps.

"We are thrilled to partner with GIPHY to offer Comedy Central with a deeper level of consumer engagement for their branded mobile messaging campaigns," said Christian Brucculeri, CEO of Snaps. "The integration of GIFs from GIPHY into the Snaps dashboard will give clients the ability to further enhance their keyboard experiences like never before."

Snaps, the first end-to-end marketing platform for mobile messaging, is also behind some of the largest branded emoji keyboard campaigns for Burger King, Dove, Pepsi, Victoria's Secret, MTV, WB, L'Oréal, Kim Kardashian and Sony Music to name a few.

"GIPHY is excited to work with Snaps to provide users with the GIF content they want to enrich their conversations," said David Rosenberg, Director of Business Development at GIPHY. "Our partnership is further proof that people are excited about using culture as language. It's an awesome time to be helping people communicate in GIFs."

GIPHY has pioneered the way GIFs are discovered and shared across the Internet and mobile, bringing GIFs into the mainstream. Developed at Betaworks and founded in February of 2013, GIPHY quickly set itself apart by building the world's largest GIF search engine & platform for GIF artists & GIF-lovers and growing over 20X into the 10s of millions of users in less than 24 months.

"Fans of Broad City are so creative in the way that they use the show to communicate with each other," said Shannon Maguire, Senior Producer at Comedy Central. "We love that our partnership with Snaps, and now Giphy, makes it even easier for them to express themselves with our content by literally putting it in their hands."

About Snaps
Snaps is the mobile messaging solution for the world's largest brands. Mobile Messaging is the next evolution of social media, adding a personalized layer to all customer touch points. At Snaps, our mission is to connect the world's largest brands into the 250 billion conversations happening every day in mobile messaging apps. Snaps clients include Burger King, Viacom, Pepsi, L'Oréal, Unilever, and over 95 other brands as platform partners.

About Giphy
GIPHY is the world's first and largest GIF platform. GIPHY is how you search, share, discover and create GIFs. Founded in 2013, GIPHY works with social networks, mobile apps, technology platforms and content creators to help organize and distribute the world's GIFs. GIPHY is headquartered in New York and backed by Lightspeed Venture Partners, General Catalyst, Betaworks, RRE Ventures, Lerer Hippeau Ventures and CAA Ventures. Learn more at giphy.com.

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SOURCE Snaps