SmileBack Launches To Make Dating Easier For College Students

NEW YORK, Oct. 17, 2014 /PRNewswire/ -- Today, the newest dating app, SmileBack, launched to help college students find and meet new people on campus. Created by Dan Berenholtz and Venkat Dinavahi after they dropped out of Stanford, SmileBack is a fun and simple app that turns the mobile dating experience into a game.

With SmileBack, users can't swipe left or right as with popular other apps. Instead, SmileBack has created a system that allows people to express interest in another person completely anonymously, simply by sending that person a 'smile.' The game encourages users to interact with each other within the app by requiring 'smile receivers' to guess which user sent the 'smile.' A match can only be made when the person on the receiving end of the 'smile' guesses the correct sender. When a match is made, the pair can chat immediately and in certain locations the app will provide a voucher for a free, first date drink to the person who guessed correctly and created the match (vouchers can only be redeemed by people over the age of 21).

"This is a really exciting time for SmileBack," says Dan Berenholtz, SmileBack Founder & CEO. "College campuses are a tough nut to crack and we're so excited that our technology has taken off and is helping students simplify the process of online dating."

SmileBack currently has over 50,000 users on 45 college campuses with the largest number of active users at the University of Indiana Bloomington. They'll grow into 75 schools by the end of 2014.

About SmileBack
SmileBack is a mobile app that turns the mobile dating experience into a game. Focusing primarily on college-age users, SmileBack has developed a fun and simple way to help students meet new people. The app currently has over 50,000 users on 45 campuses across the United States and will grow to 75 schools by the end of 2014. Download SmileBack for free in the App Store at https://itunes.apple.com/us/app/smileback/id584629427?mt=8 or visit http://smilebackapp.com/ to learn more.

SOURCE SmileBack

Related Links

http://smilebackapp.com

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