Smartfood Delight Popcorn Invites Instagram Users To #FindYourDelight

PLANO, Texas, Oct. 22, 2015 /PRNewswire-USNewswire/ -- We share photos of the big milestones in life, from birthdays and vacations to weddings and baby showers, but what about all those everyday moments that bring us joy? To help honor those daily instances of delight, Smartfood Delight popcorn, the snack brand known for offering a smarter option with amazing flavor at 35 calories per cup, is launching its Instagram account (@SmartfoodPopcorn) and asking its followers to #FindYourDelight. The Smartfood brand has also engaged a special celebrity guest to share her own delight-filled moments through the new account beginning October 22.

At 35 calories per cup, Smartfood Delight is available in two delectable flavors, Sea Salt and White Cheddar. Made from 100 percent whole-grain, air-popped popcorn, Smartfood Delight popcorn is gluten free, and contains no artificial colors, flavors or preservatives. The snacks also contain zero grams of trans fat and are a good source of fiber.

"Being able to enjoy a flavorful snack is one of life's little joys," said Tyler Chapman, vice president of marketing, Frito-Lay. "Those little delights make up sharable moments, so that's why #FindYourDelight is the perfect platform for our first foray into Instagram. We also encourage our new followers to check out the enjoyable moments from our special celebrity partner."

Smartfood Delight popcorn launched in February 2014 to give health-conscious snackers a new smarter snacking option that didn't compromise on flavor. Beginning this month, the brand will start to roll out new eye-catching packaging to help the brand's fans find the product more easily at retailers nationwide.

Smartfood Delight Sea Salt popcorn is available in 5.5 oz. bags for a suggested retail price of $3.99 and Smartfood Delight White Cheddar popcorn is available in 6.5oz bags for a suggested retail price of $3.99. For more information, visit www.smartfood.com, www.instagram.com/SmartfoodPopcorn, www.facebook.com/Smartfood or www.twitter.com/smartfood.  

About Smartfood
The Smartfood brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay

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