Smaato Releases New iOS SDK Compatible with UDID Privacy Policy from Apple

SAN FRANCISCO, April 25, 2012 /PRNewswire/ -- Smaato Inc., the largest mobile ad monetization platform geared for fast-growing application developers, announces its new iOS SDK.

Smaato's iOS SDK version 5.2 is now available for download from Smaato's Publisher Portal. The version adheres to privacy guidelines surrounding the use of Unique Device Identifier (UDID). Recently some apps that use UDID were rejected for not complying with Apple's latest privacy guidelines. The new Smaato iOS SDK now adheres to these newly enforced guidelines and does not access or transmit UDID, resolving most privacy issues, therefore helping app developers gain quicker app store approval.

To meet advertisers' demands, developers using Smaato's monetization platform can now also use Open Device Identification Number (ODIN) or OpenUDID, a free, open source initiative that uses a feature in iOS to share data between applications in order to store a unique identifier.

"Recent changes in privacy and security policies raised some concerns about viable UDID alternatives," said Smaato CEO and Co-founder Ragnar Kruse. "As a result, Smaato became a founding partner in the ODIN Working Group to help align the industry on the best possible solution. With this latest version of iOS SDK, along with our participation in ODIN, Smaato is well equipped to help the 55,000 developers currently using Smaato technology to quickly react to any changes in industry standards."

The new iOS SDK grants access to more than 80 ad networks worldwide to serve rich media, display or text ads within applications and mobile websites on iOS devices.  The new iOS SDK can be downloaded here: http://www.smaato.com/downloads/.

About Smaato Inc.

Smaato provides a one-stop shop for mobile app developers to maximize mobile advertising revenues. Smaato provides Ads for Apps, operating the leading mobile advertising optimization platform. More than 55,000 fast-growing app developers and publishers use Smaato to monetize their content in over 230 countries.

Smaato's unique feature is the aggregation of 80+ leading ad networks and DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers, app developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and was recently named a "company to watch in 2010" by Financial Analyst company GP Bullhound, among other awards.

Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato's European office is in Hamburg, Germany and the Asia-Pacific team works out of Singapore.

SOURCE Smaato Inc.

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