Sleep Industry Pioneer Casper Launches in Europe

NEW YORK, June 30, 2016 /PRNewswire/ -- Casper, the award-winning sleep brand transforming the mattress industry in North America, is announcing its launch in Europe. After just two years of impressive growth and increasing consumer demand for Casper products around the world, the company is now shipping its popular mattress, sheets, and pillows to customer doorsteps in Europe.

Overwhelming buzz surrounding Casper's launch in the United States led to sales of $1 million in the company's first 28 days and more than $100 million in 2015, its first full calendar year. In that time, thousands of fans in Europe asked to be notified when Casper became available in their countries. Demand has grown significantly since launch, leading Casper to expand globally, beginning with the $6.7 billion European mattress and bedding market. The company's expansion to the United Kingdom is planned for later this summer.

"The past two years have been a period of incredible growth," said Philip Krim, Casper co-founder and CEO. "What many people aren't aware of is that there has been a parallel demand for Casper products in other countries — particularly in Europe — since day one. We've seen everything, from thousands of international customer inquiries, to individuals trying to ship mattresses overseas. This launch is another important step toward Casper's goal of becoming the world's first global sleep company."

"Consumers in Europe suffer through a similarly confusing, decentralized, and frustrating experience as those shopping for beds or bedding in America," said Constantin Eis, Casper's co-founder and Global Managing Director, who has been embedded in Casper's New York office. "The result is a market starved for innovation. With its meticulous approach to research and design, incredible sleep products, and simple, humanizing approach to customer service, Casper is ready to change how Europeans sleep."

About Casper:
Casper (casper.com) is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its award-winning sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?" sized box. Casper expanded its universally comfortable product line to include sheets and pillows. The company is one of the fastest growing consumer brands of all time. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions of 2015.

Media Contact
Lindsay Kaplan
VP, Communications, Casper
[email protected]

SOURCE Casper

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