Site Offering Geographically Targeted Advertising to Medical Marijuana Audience Plans Largest Marketing Blitz of Its Kind

SAN DIEGO, March 31 /PRNewswire/ -- A California initiative legalizing marijuana received enough signatures this month to appear on the state's November ballot. If passed, the measure would allow marijuana to be sold and taxed. Since 1996, however, California Proposition 215 has legalized marijuana use for medical purposes. That ruling has turned marijuana into the number-one cash crop for California.

The ruling also has spawned a plethora of businesses catering to medical marijuana patients, directly or indirectly, from activist organizations to legal services to hydroponics. One enterprising company has made it easy for businesses to reach their target audience. On April 20, Internet marketing experts USWeb Advertising will promote a new website, MyMarijuanaCommunity.com, with the largest marketing campaign of its kind. Advertisers' messages will reach an audience that includes 60,000 trade publications and magazines, 1.5 million websites, and a ready audience of 5 million American consumers.

MyMarijuanaCommunity.com is the leader in geographically targeted advertising for the medical marijuana community. The site - which is a 100-percent veteran- and disabled-owned business - maintains the largest business listing database of dispensaries, doctors, legal services and hydroponics shops on the Internet. Its approximately 4,000 listings include street-level interactive maps, consumer reviews and a verification system.

"Businesses in this specialized industry have very limited advertising options, ones generally found in media that mainstream audiences perceive as 'drug counterculture,'" said Simpson, president of USWeb Advertising, a San Diego marketing company. "Nearly every other industry has the ability to touch their desired market segment via demographically targeted advertising except this one."

At MyMarijuanaCommunity.com, ads find the clients, not vice versa. This is accomplished through a system called Demographically Targeted Advertisements. Simpson provides an example: A brick-and-mortar dispensary in San Diego wants to increase clientele from the Chula Vista area. The site's targeted ad system ensures that viewers in Chula Vista see the ad without actually searching for it. The ad simply shows up on their browser.

"We built MyMarijuanaCommunity.com to help unite the nationwide community of patients and business owners," said Simpson. "An estimated 600,000 legitimate medical marijuana patients need free access to information, doctors and dispensaries. Doctors and dispensaries need an effective and professional advertising medium. We're bridging that gap."

Their message of "safe, legitimate, and professional access" is echoed by San Diego Americans for Safe Access (ASA), the largest national member-based organization promoting safe and legal access to cannabis for therapeutic use and research. "The largest population group turning to marijuana as a medical option is baby boomers," said ASA director Dan Murphy. "Their patronage is earned through professionalism and legitimacy, not drug counterculture."

For more information, visit http://www.MyMarijuanaCommunity.com. Interested advertisers can call 619-814-0523 for a press kit, package options and pricing.

    
    
    Contact:
     
    David Simpson
    619-814-0523

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SOURCE MyMarijuanaCommunity.com