SIRIUS XM Radio to Broadcast Every Game of the 2010 NCAA(R) Division I Men's Basketball Championship

NEW YORK, March 11 /PRNewswire-FirstCall/ -- SIRIUS XM Radio (Nasdaq: SIRI) announced today that every game of the 2010 NCAA® Division I Men's Basketball Championship will air nationwide on both SIRIUS and XM, offering listeners uninterrupted access to play-by-play of every match-up from the opening round game on March 16 through the Final Four and National Championship game in Indianapolis on April 3-5.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080819/NYTU044LOGO )

For the first time, tournament games will be available to both SIRIUS and XM listeners.  Every game will air in its entirety, with no blackouts, on SIRIUS channels 122, 125, 126, 90 and 91 and XM channels 143, 241, 242, 243 and 244.  Second round games on March 20 and 21 will also air on Mad Dog Radio, SIRIUS channel 123 and XM channel 144.  SIRIUS XM's Steve Torre will anchor the coverage on these channels, providing up-to-the-minute scores and highlights during game breaks and directing listeners to other games around the dial.

Tournament match-ups and SIRIUS and XM channel assignments will be available at www.sirius.com/collegesports and www.xmradio.com/collegesports starting Monday, March 15.

On Selection Sunday, March 14, Mad Dog Radio will air a special Mad Dog Radio Tournament Selection Show live from 6:00 to 9:00 pm ET.  Host Gary Williams will provide listeners with live updates as tournament teams and match-ups are announced, and will interview special guests, including team coaches and selection committee chairman Dan Guerrero.  College basketball fans around the country can call in to the show to talk live with Williams and share their reactions and opinions as the field of 65 is revealed.  

Throughout the tournament, SIRIUS and XM listeners can tune in to several exclusive sports talk shows that will offer comprehensive tournament coverage.

Duke University coach Mike Krzyzewski will continue to host his weekly talk show, Basketball and Beyond with Coach K, throughout the tournament.  Listeners can hear the show Wednesday evenings (8:00 pm ET/5:00 pm PT) on Mad Dog Radio.  Additionally, Coach K will join Chris 'Mad Dog' Russo on Russo's show, Mad Dog Unleashed (airing weekdays, 2:00-7:00 pm ET), at various times during the tournament for updates.

Rivals Radio, the college sports talk show hosted by Bill King and Chris Childers, airs every weekday morning (7:00–11:00 am ET) on SIRIUS XM Sports Nation, SIRIUS channel 122 and XM channel 143.  

Listeners can also tune in for live sports talk all day every day on Mad Dog Radio (SIRIUS channel 123 and XM channel 144), where hosts will discuss all the latest news from the tournament with college hoops fans across the country.  On Friday, April 2 (6:00-10:00 am ET) and Saturday, April 3 (10:00 am – noon ET), Gary Williams will host special editions of The First Word live from Indianapolis.

SIRIUS XM will also broadcast games from the NCAA® Division I Women's Basketball Championship, providing listeners from coast to coast with full coverage of every regional final, the Final Four and the Women's championship game.

Visit www.sirius.com/collegesports or www.xmradio.com/collegesports for game times and channels.

About SIRIUS XM Radio

SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather.

SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Rosie O'Donnell, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, Bob Edwards, Chris "Mad Dog" Russo, Jimmy Buffett, The Grateful Dead, Willie Nelson, Bob Dylan and Tom Petty. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR® and major college sports.

SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Such statements include, but are not limited to, statements about future financial and operating results, the combined company's plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," " are expected to," "anticipate," "believe," "plan," "estimate," "intend," "will," "should," "may," or words of similar meaning.  Such forward-looking statements are based upon the current beliefs and expectations of SIRIUS XM's management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS and XM.  Actual results may differ materially from the results anticipated in these forward-looking statements. 

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement:  general economic conditions; our dependence upon automakers and other third parties, the substantial indebtedness of SIRIUS and XM; the useful life of our satellites; and our competitive position versus other forms of audio and video entertainment.  Additional factors that could cause SIRIUS' and XM's results to differ materially from those described in the forward-looking statements can be found in SIRIUS' Annual Report on Form 10-K for the year ended December 31, 2009 and XM's Annual Report on Form 10-K for the year ended December 31, 2009, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov).  The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

P-SIRI

SOURCE SIRIUS XM Radio

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED