Sino Group of Hotels Selects MICROS OPERA Customer Information System

HONG KONG, June 20, 2011 /PRNewswire/ -- MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Sino Group of Hotels in Hong Kong has selected the MICROS OPERA Customer Information System (OCIS) to centralize its guest profiles and strengthen customer relationship management.  Sino Land's award-winning hotels, which includes The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore and Sino Group of Hotels, comprise six hotels with 2,579 rooms located across Hong Kong and Singapore.  The mission-critical enterprise solution will be centrally-hosted in the MICROS Singapore Data Center, where MICROS will provide additional customer service and benefits.

The MICROS OPERA Enterprise Solution is a fully integrated suite of products with expandable modules, allowing effective and easy deployment, whether for local chain operations or global, multi-branded hotel chain enterprises.  Through the two-way real time OPERA Exchange Interface (OXI) to the OPERA Property Management System, the OPERA Customer Information System allows the hotel to collect and analyze strategic information and provides the hotel a powerful database to manage its guest loyalty program.

"We successfully implemented the OPERA Multi-Property Management System (OPMS) several years ago in Hong Kong and Singapore," stated Nicholas Yim, Executive Director & Group General Manager at Sino Group of Hotels.  "OPERA allows Sino Group to effortlessly maintain centralized profile information across the region.  Our goal is to take guest services and recognition to the highest level and foster greater customer loyalty through enhanced customer services.  The OPERA Customer Information System provides us the perfect platform to accomplish our goals as we move forward."

"We are delighted that Sino Group of Hotels, The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore, has once again selected MICROS as its technology partner," stated Stefan M. Piringer, President of MICROS-Fidelio Asia Pacific. "Customer centric applications are becoming more crucial in today's hospitality industry, and OPERA CIS is a perfect addition to OPERA PMS. We are looking forward to extending and strengthening our long standing partnership with the Sino Group of Hotels as it expands its portfolio."

About Sino Group of Hotels (www.sino-hotels.com)

Sino Group of Hotels is the hospitality arm of Sino Group in Hong Kong.  The Hotel Group operates five hotels and a yacht and country club, including The Royal Pacific Hotel and Towers, City Garden Hotel,  Hong Kong Gold Coast Hotel, Island Pacific Hotel,  Gold Coast Yacht & Country Club and the forthcoming 32-room upscale seaview boutique hotel in Hong Kong. 

Sino Group also owns The Conrad Hong Kong, the prestigious The Fullerton Hotel Singapore and the stylish and contemporary The Fullerton Bay Hotel Singapore on the prime waterfront of Marina Bay.  All of Sino Group's properties are situated in either central business location or resort destination.

Sino Group's affiliate, Far East Hospitality is owned by the largest private property developer Far East Organization, which owns and operates seven hotels and an impressive list of commercial and residential properties in Singapore.

About MICROS Systems, Inc.

MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to [email protected].

The MICROS logo is a registered trademark of MICROS Systems, Inc.

All other product and brand names are the property of their respective owners.

SOURCE MICROS Systems, Inc.

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