Silicon Valley Company Acquires Argentinian App Lander

Lander, a landing page builder created by Making Sense, was acquired by Internet Cowboy Ventures, owner of QuestionPro and TryMyUI among others.

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Making Sense

Jul 06, 2016, 07:09 ET

PALO ALTO, Calif., July 6, 2016 /PRNewswire/ -- Lander (www.landerapp.com) is a web app that allows marketers to design, publish and A/B test landing pages in minutes, without the need of designers or developers. Launched in February of 2012, today counts with over 50 thousands users around the world, specially in the US and Asia.

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Lander, a landing page builder created by Making Sense, was acquired by Internet Cowboy Ventures, owner of QuestionPro and TryMyUI among others.

Incubated by Argentinian software company Making Sense, Lander was recognized by Awwwards as the "Site of the Day" for its user experience and usability and the "Developer" award for its code quality. Since its creation, Lander was praised by its usability and look-and-feel, which made it enjoyable and easy to use.

"We're proud of what we've done with Lander. This is the second acquisition of a software product incubated inside Making Sense and the first to a Silicon Valley company. We know Internet Cowboy Ventures will do a great job with it in the years to come" said Cesar D'Onofrio, CEO of Making Sense.

Based in San Mateo, Internet Cowboy Ventures' portfolio includes other SaaS apps such as QuestionPro, TryMyUI and Survey Analytics. Vivek Bhaskaran, President of the holding said they decided to acquire Lander "as it's a great fit for our apps's ecosystem and we believe Lander has the potential to become a key element of our portfolio." The amount and details of the transaction have been undisclosed.

About Making Sense

Making Sense offers end-to-end UX-focused software development since 2006. It has over 150 employees who work in different offices located in United States, Argentina and Mexico.

The company offers the latest software development strategies, and has many partners worldwide. Some of its most prominent clients include Rackspace, DELL and AMD. The products Making Sense is well-known for include Doppler, the most widely used email marketing tool in Latin America, and Lander, a software tool that enables the creation of landing pages in minutes.

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SOURCE Making Sense