Sigma Systems' Brian Cappellani to Speak on Subscriber Knowledge at The Cable Show 2010 CIO.IT Competition

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Apr 27, 2010, 08:00 ET

TORONTO, April 27 /PRNewswire/ --

What: Brian Cappellani, CTO and vice president of Engineering for next-generation OSS provider Sigma Systems, will discuss at The Cable Show's CIO.IT | Competition 2010 how cable operators can drive business growth by utilizing innovative subscriber data analytics initiatives.

Where: The Cable Show 2010, Los Angeles Convention Center (Room 404), Los Angeles, CA.

When: Wednesday, May 12, 2010, from 11 a.m. - 12 p.m.

Panel Discussion: "Know Thy Customer: Analyzing & Managing Subscriber Data," featuring Brian Cappellani and moderated by Cliff Hagan of Cablevision Systems Corp.

Details: Mr. Cappellani, together with presenters from Openet and Scorecard Systems, Inc., will discuss new revenue opportunities for next-generation operators from monitoring to leveraging subscriber segmentation data within emerging advanced advertising platforms. The panel will also provide operators with best practices for improving marketing and operational efforts to deliver the most specialized services to their subscriber base.

Sigma Systems' Active Mediation Platform (AMP) enables operators to collect and process terabytes of real-time usage information to better manage their advanced IP networks. When AMP is combined with Sigma Systems' Subscriber Information Service (SIS), operators can collect customer data and identify audience qualifiers for the delivery of personalized TV advertisements, under SCTE standards and with privacy controls and policies.

Sigma Systems is exhibiting in Booth 1300 at The Cable Show. Live demonstrations of Sigma Systems' OSS solutions will focus on "delivering what's next" for cable operators, including ultra-fast broadband, advanced commercial services, advanced advertising, service usage metering and reporting, and the multi-screen user experience.

To arrange a meeting with Mr. Cappellani or to schedule a demo at the Cable Show 2010, please contact Marcelo Silva at [email protected].

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful solutions enable the world's Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services—over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, broadband, video, and triple-play and quad-play services. NGOs around the globe — including Cox, YouSee, TELUS, Rogers and ZON Multimedia — trust Sigma for service transformation and innovative solutions with market-leading expertise for the delivery of today's—and tomorrow's—new services. For more information about Sigma, visit http://www.sigma-systems.com.

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SOURCE Sigma Systems