Shopkins™ Is The Biggest Tiny Toy Crossing Retail Registers, With Season Two Characters To Continue Sales Momentum

Moose Toys™ Reveals More than Six Million Shopkins Figures Sold in Four Months

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Nov 24, 2014, 04:34 ET

LOS ANGELES, Nov. 24, 2014 /PRNewswire/ -- Moose Toys, one of the newest players to the U.S. toy industry, announced plans to air freight additional Shopkins products to meet the craze-worthy holiday demand. Shopkins is a popular new line of super cute, super tiny, grocery-themed characters that kids are going crazy for, making parents hunt madly in search of them. With more than six million Shopkins characters sold in less than four months, it's the hottest collectible toy this holiday season.

Shopkins Small Mart is named a 2015 Toy of the Year finalist by the Toy Industry Association. To meet high demand, Moose Toys is flying in additional stock for the holidays.

In addition to the brand's retail success, the Toy Industry Association of America (TIA) announced today that the Shopkins Small Mart Playset received a coveted Toy of the Year Award nomination for Girl Toy of the Year. Shopkins has also been recognized with top toy industry awards, including TTPM's Holiday 2014 Most Wanted List, Toy Insider "Hot 20" for 2014 and Savvy Auntie Coolest Toy Award 2014.

"We know that girls love all things miniature, so we created these cute collectible characters with intricate detailing," said Paul Solomon, Co-CEO of Moose Toys. "Kids have embraced Shopkins and they are anxious to build their collections, and we're working hard to keep the store shelves stocked for the holidays."

Moose launched Shopkins in July 2014 and built brand awareness with short-form video content featuring the Shopkins world, igniting the YouTube community to post their own Shopkins videos, including the popular blind bag reveal videos. To date, over eight million views on YouTube have helped spread the Shopkins love! Moose also conducted a national grassroots sampling program. However, even before it reached the target audience's hands; kids were taking to Shopkins so quickly that it sold out within two weeks in certain retail stores, taking the brand to the craze level that Moose didn't expect to happen so quickly.

Shopkins fans are also actively pursuing the Rare and Limited Edition Shopkins characters, along with the anticipation of a blind pack reveal. A quick look at any of the Shopkins social media platforms will show fans clamoring for information on where to find these elusive characters. In fact, one Limited Edition Shopkins character recently sold on eBay for nearly $350 (approximately $1.50 retail value). The Shopkins magic continues beyond the collectible appeal, as imaginative play takes over and girls give personalities and voices to a tiny bag of frozen peas or a carton of milk.

The fun is just getting started as the Shopkins family continues to grow. The highly-anticipated Season Two has over 140 new characters and four new themes, including Baby Bits and Shoes to Choose, featuring new flocked textures, details and surprises.

"Our viewers on Mommy and Gracie Show absolutely love Shopkins,"said Melissa Hunter, founder of YouTube channel Mommy and Gracie Show, with 250,000 subscribers. "They go crazy for our blind bag reveals and can't wait to see what's next in Season Two."

Season Two is expected to hit shelves shortly.

About Shopkins
Awarded: TOTY 2015 Nomination for Girl Toy of the Year, TTPM's Holiday 2014 Most Wanted List, Toy Insider "Hot 20" for 2014, Savvy Auntie Coolest Toy Award 2014
Shopkins is a collectible line of super cute characters inspired by items found in the grocery store, and comes with adorable shopping bags and baskets. They inspire imaginations and are fun to collect with over 140 unique characters, such as Apple Blossom, Pa' Pizza and the Limited Edition, Cupcake Queen. The line also offers themed playsets such as the Small Mart, Fruit & Vegetable and Bakery Stand. Shopkins appeals to young girls (and their parents with its low price points), which range from $2.99 - $19.99. For ages 5 and up, Shopkins are available at all major retailers.

About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, HK and the head office based in Melbourne, Australia. This award winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and most recently The Trash Pack™. In 2014, Moose introduced several new product lines for boys and girls, including Shopkins™, the grocery-themed collectibles, Little Live Pets, electronic pets that come to life in the palm of your hand, as well as expanding its Trash Pack, Glitzi Globes™ and The Ugglys™ lines. The Ugglys were named to the 2014 Toys"R"Us® "Fabulous 15" list, the Glitzi Globes Glitzi Showcase was named a 2013 TOTY finalist by the Toy Industry Association, the Beados Quick Dry Design Station was named to Walmart's 2014 Chosen by Kids Top 20 Toy List, and Mutant Mania Mutant Masher, Little Live Pets Bird Cage Love Birds Double Pack, and Little Live Pets My Butterfly House were named on the Toys"R"Us® 2014 Holiday Hot Toy List. Most recently, the Shopkins Small Mart playset was named a 2015 TOTY finalist by the Toy Industry Association. Visit www.moosetoys.com for more information.

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SOURCE Moose Toys